Biodegradable containers. Efficient lighting. Low emission vehicles. When it comes to buying products, consumers are often faced with a higher price tag for greener options.
But those pricier products aren’t scaring consumers away. On the contrary, according to our research, where we surveyed more than 1,000 consumers using SurveyMonkey Audience, consumer spending on eco-friendly products is on the rise.
So, what, exactly, did the results reveal? Here are a few highlights:
- 5% of consumers say their next car will be a hybrid/electric vehicle
- More than 50% of consumers oppose GMO foods
- 1 in 3 consumers prefer eco-friendly options
One of the most interesting trends is consumers’ growing environmental conscience. More than a third of respondents (35%) would buy a product that's better for the environment over another that's slightly cheaper. And 56% are at least moderately or slightly likely, indicating that a majority of respondents would consider a higher price point for these products.
The preference for environmentally-friendly products is clearly increasing. This gives organizations good reason to develop new products and position existing ones in ways that align with the growing demand.