Products

SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

Contact SalesLog in
Contact SalesLog in
Business

Avoid bad marketing campaigns with poise, grace, and surveys

Avoid bad marketing campaigns with poise, grace, and surveys

Marketing can be a bit like archery. Sometimes you’ll get a bull's-eye, generating tons of awareness, sales, and excitement about your company.

Sometimes, you’ll miss. That’s fine—refocus, reset, and try again.

Other times, you’ll shoot yourself in the foot, causing panic, uproar, and possibly a good ol’ fashioned arrow wound. Thankfully that’s rare in the archery world, but in the marketing world it happens more often than we’d like to admit—sometimes it’s pretty hilarious.

The point is, your marketing won’t always hit the mark. Luckily, there’s plenty of ways to use surveys to make sure it lands as close as possible.

Some of the best marketing campaigns and materials—whether they’re ads, logos, or even social media campaigns—walk the line between edgy and tame.

It’s hard to find a balance. Will people see them as offensive? Boring? Confusing? The truth is you might not know until you ask someone. That’s why it helps to get plenty of feedback along the way.

First, make sure your idea is solid: If you have a great idea for a campaign but you’re not sure how it’ll go over, get the impressions of some everyday folks first. Positive feedback from some preliminary concept testing can help convince your bosses to give your project the green light, or make sure your good idea is as good as you think it is before you present it.

Search no more: We wrote the definitive guide so you can test ads, products, logos, packaging, and more on your own.

Test your designs: We’re not going to mention any names, but there have been some really unpopular logo designs in the past few years. Google it if you’re curious. It’s easy to forget that surveys are just as good at letting people compare images (read: logos) as they are at letting them compare written statements. Even a handful of survey responses can help you see something in your logo that you can’t unsee afterwards.

How do your messages land? When you’re running a marketing campaign, from advertising to social media, what you say is as important as what you show. It’s a good idea to make sure the message you’re trying to get across is understandable (and not offensive). Convinced the message your bosses want won’t convert? Show them some actual data that proves it—survey data.

Remember that even the most seasoned marketing pros eventually mess up. You can use surveys to really mitigate the risk, and ensure that you won’t be the object of the next wave of #marketingfails posts.