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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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4 tips for making the most of your remaining 2017 marketing and insights budget

4 tips for making the most of your remaining 2017 marketing and insights budget

It’s the middle of Q4 (if you operate on a calendar fiscal year), and you’re likely in one of these situations:

  • You have leftover budget to spend and are looking for effective ways to use it before losing it.
  • You have already used up most of your 2017 budget and you’re scraping the barrel for things that can boost your Q4 numbers and help you enter 2018 strong. I know what it’s like—I’ve been there!
  • Or you’re right on track with your marketing budget. If so, I applaud you—and maybe you should guest-write a “budget planning” post for us. ;-)

If you’re looking to use your budget before you lose it:

1. Do research that sets you up for success in 2018. What you learn now could turn into major wins next year. Here are some things you can do:

  • Measure what consumers think of your brand and see if things have changed since last year.
  • Test a new product or campaign idea you’re planning to launch in 2018.
  • Gather data to support new marketing content.

You can conduct all of these research studies using our global consumer panel, SurveyMonkey Audience. With it, you can reach consumers in over 100 countries to validate your marketing strategies.

2. Park your budget in a safe place for later use. Agency and Research retainers are a great way to do this. For example, if you know you’ll need to conduct market research next year, you can load your account with SurveyMonkey Audience Credits now, and apply them later to buy responses for your consumer research studies.

If you’re looking for cost-effective ways to stretch the last bits of your Q4 budget:

3. Check in on your existing customers. Customers are one of your most valuable assets. They are a wealth of knowledge about your industry and product, and they can give you the kind of feedback that can steer your strategy. Create a satisfaction survey to gather feedback from your customers, or compile testimonials and case studies for marketing content. If you don’t have access to your customers, you can reach millions of consumers in your target market using SurveyMonkey Audience.

4. Take advantage of your “free channels.” Okay, so no marketing channels are truly “free” when you think about the man/woman-power that goes into them. But owned channels can work together to amplify a campaign message. Try writing a blog post or webpage and point to it with email and your own social channels. See this example using our “Shoulda Used SurveyMonkey” video campaign: We created a landing pageblog post, and shared the content on social media.

These are just a couple things you can do to put those remaining dollars to work for you. Do you have more ideas? Tweet us at @SurveyMonkey!