Guess what? Your prospects trust your other customers more than they trust your product or your company.
According to TrustRadius, peer generated content, like referrals and user reviews, is the most useful source of information during the buying process after direct product experience.
So, you need customer evidence. But does it make sense for your organization to invest in software that automates customer content creation? The goal of this guide is to provide a prospective TechValidate buyer with a candid, unbiased process for building an internal business case that answers the question: “To invest or not invest?”