How JUST used SurveyMonkey Audience to crack the plant-based food industry
JUST, a food startup offering plant-based egg alternatives is making moves. It’s entering new markets, cashing in on under-the-radar consumer trends, and learning everything from A to Z about its target buyer—and SurveyMonkey Audience is the insights engine that powers it all.
Daniel Scharff is the head of insights and analytics at JUST, which means his company and their partners rely on him to tell them everything about the market, target consumers, and how JUST is performing with each.
In order to get end-to-end insights on practically everything from market segmentation to packaging designs, Scharff needs to run a lot of surveys, get the data back fast, and do it all without breaking the bank. That's where SurveyMonkey Audience comes in.
