In the sneaker industry, brand is everything.
Allbirds’s brand has helped propel it into a viral sensation, selling more than 1 million pairs of in its first two years. Since Allbirds’s brand is so important to its success, the company needed a method to track its brand health accurately, nimbly, and without breaking the bank.
It chose SurveyMonkey Audience as the research engine that powers its brand tracking program, instead of traditional 3rd-party agencies. Find out why.