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Case Study

How 4C Insights builds trust and stays competitive with customer stories

The data science company doubled the ROI on their marketing spend using TechValidate

In marketing, trust is everything. For data science and marketing technology company 4C Insights, operating in the competitive and fast-paced media industry means buyers are inherently skeptical of marketing claims. Chief Marketing Officer Aaron Goldman recognized that putting the voice of their customers front and center in their marketing was one of the best ways to establish credibility, so he set out to solve one of marketers’ top challenges—creating customer stories at scale.

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Learn how 4C created hundreds of customer stories in a fraction of the time to gain deeper credibility in a skeptical market.