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Know what makes your buyers tick

Use our Usage & Attitudes solution to build winning product and marketing strategies based on purchase habits and motivations.

Marketer with usage and attitudes data

Take your knowledge of your target consumers to the next level

Identify your top consumer segments, what they care about, how they shop, and the best way to get their attention.

Measure market sizing

Know which consumer segments are using your product most frequently, and where there is untapped potential.

Uncover usage occasions

Understand the context around how and when people are using your products to make your campaigns hyper-relevant.

Identify new opportunities

Expand your business by measuring overlapping usage and preferences among your target buyers.

SurveyMonkey Usage & Attitudes features

Graph of key drivers
Key Driver Analysis

Know what drives product purchase decisions

Choose a desired outcome metric, like purchase intent. Our model will instantly show you which attitudes and behaviors of your target segment have the highest correlation with that outcome.

Guided question bank

Guided methodology

Take the guesswork out of study design with our question bank, tailored for U&A research. Add  demographic, psychographic, behavioral, and usage questions.

Global consumer panels

Global panel

Reach consumers all over the world with integrated panels accessing 144M+ people in over 130 countries with 50+ languages. Get reliable data in minutes rather than weeks.

Dashboard with AI-powered analysis

AI-Powered Insights

Quickly make sense of your results with built-in analysis tools like AI-Powered Insights that instantly recommend segments, crosstab reports, and multiple export formats.

Services

Get expert help with your usage & attitudes study

Take advantage of our flexible engagement model, and get help from our market research experts. Services include:

  • Survey design consultation
  • Translations
  • Custom analysis and reporting
  • and more

“Our research using SurveyMonkey showed that JUST’s consumer base isn’t just vegans, but also meat eaters who are trying to be healthier. Proving this with data meant we could target a much broader set of consumers, which has had cascading effects on how we bring our products to market.”

Daniel Scharff
Director of Strategy, Analytics & Insights, JUST Inc.

Leading brands use SurveyMonkey for market research

Ready to get started?

We can help accelerate your usage & attitudes study. Contact us to:

  • Walk through a full product demo
  • Get help from our research experts
  • Scope a custom project

Talk to an expert

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