More Resources
Collect data at the pace you need to move
Trust SurveyMonkey Audience to put together your survey panel, then get the responses you need in minutes—not months.
Conduct market research with high-quality survey panels—affordably and in a fraction of the time
Don’t break your budget
Get market research projects off the ground starting at just $1 / response. Pay for responses by project or prepay for SurveyMonkey Audience credits for easier billing.
Remove roadblocks to responses
Our market research panel is available 24/7, so you’ll see responses rolling in minutes after sending your panel survey.
Trust the quality of your research panel
We use bot and fraud detection and regularly calibrate our panels to ensure response quality is consistent.
Discover how SurveyMonkey Audience works
You’re 3 steps away from launching your own market research.
1. Build your audience panel
Find your ideal respondents by choosing from 50+ demographics and qualifiers: age, gender, job function, region, and more.
2. Prepare your research survey
Create a new survey from scratch or use an expert-written template for polls, consumer behavior, brand health, and more.
3. Analyze your results
See your responses come in—in real-time. Use custom reporting, filters, and cross-tab reports to home in on insights.
Millions of people around the world are ready to tell you what they think
Learn more about our trusted survey panel.
SurveyMonkey Audience relies on 144M+ people across 130+ countries
Access a representative sample with demographic balancing or choose more flexible targeting.
Reach people in niche markets using custom screening questions that let you go beyond our 50+ attributes.
Trust our respondent profiling as we update it regularly.
These leading companies trust SurveyMonkey Audience for panel research
Explore all our market research products
SurveyMonkey Audience
$1
/ per response
(Starting price)
Conduct your own agile market research and let us find your respondents from the markets and demographics you choose.
Market Research Solutions
$1,650
/ per project
(Starting price)
A guided solution for your projects with key features like automated insights, custom charts, and presentation-ready reporting.
Market Research Services
Contact us for a custom quote
Professional market research services that include project management, niche sampling, translations, custom analysis, and more.
Enable market research capabilities across your organization
SurveyMonkey Market Research Services can help you:
- Make better business decisions organization wide by empowering teams with research insights
- Get more out of your data by working with our experts on niche targeting, qualification rate tests, and complex projects
- Collect data you can trust by getting help with survey design, analysis, and reporting via phone support or training
Reach out to our sales team for more information
Allbirds uses SurveyMonkey Audience to fuel its explosive brand growth
“One distinct advantage SurveyMonkey Audience has given me is to reduce the time to research considerably. If I wanted to launch a study in France, I could create and launch the questionnaire in 48 hours, which would have taken weeks with an agency.”
Dinesh Gaur, Director of Analytics at Allbirds
Have more questions?
Check out our FAQs.
Do I need a SurveyMonkey account and/or a subscription to purchase responses from SurveyMonkey Audience?
To use SurveyMonkey Audience to find respondents, you need to have an account with SurveyMonkey but you don’t need to have a paid subscription. Premium features like customization and skip logic are included with your Audience purchase, but may not be accessible outside of your Audience survey. Features like commenting and sharing with team members are only available on Team subscriptions. Compare all SurveyMonkey plans.
What type of research can I use SurveyMonkey Audience for?
You can use our respondent panels for any research project that requires market segmentation, behavioral segmentation, demographic segmentation, and even cluster analysis. Some of the projects we see include brand tracking, industry tracking, consumer behavior, usage and attitudes, online polls, product design analysis, pricing sensitivity, and more. Explore our guided market research solutions.
Can I use my own survey or do I have to use a template from SurveyMonkey?
You can do either. You can easily cut and paste your own survey into the tool, or you can use our expert-written templates.
How does SurveyMonkey calculate my panel costs?
The cost of your responses depends on 3 factors: sample size, survey length, and targeting criteria. Use our Audience calculator to get an estimate.
I don’t know how many responses I’ll need. What should I do?
Get an estimate using our SurveyMonkey Audience calculator.
Can I find respondents from a few different demographics?
Yes, you can combine profiling and screening to narrow your target audience. If you can't find exactly what you're looking for, our team of market research experts can help you reach your desired audience.