Products

SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Survey Platform

New advanced logic feature: Random Assignment

New advanced logic feature: Random Assignment

If you’ve ever wanted wanted to test how question wording, descriptive text, or even images might impact responses, you can now do it right within SurveyMonkey.

Our new feature, Random Assignment, lets you randomly assign each survey respondent to a group which is shown a particular version of a question, an image, or descriptive text.  For example, you might want half of your survey takers to see one image, and the other half to see a different image, to see how the two different images affect responses.  This feature lets you test variables in descriptions, images and even the wording of questions themselves.

In the example below, we show two different images as well two different questions to test a potential customer rewards program. Customers can reload the page a few times to see the image and question change!

When you are adding a new question to your survey, select “Add Random Assignment.”

Next, select what type of variable you want to test: Image, Text or Question. Then add your image, text or question content.

Finally, assign the percentage of respondents you’d like to see each variable.

For more information on how random assignment works, check out our Help Center article here.  Have questions on when to use random assignment? Ask away in the comments below.