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New Advanced Logic Feature: Random Assignment

New Advanced Logic Feature: Random Assignment

If you’ve ever wanted wanted to test how question wording, descriptive text, or even images might impact responses, you can now do it right within SurveyMonkey.

Our new feature, Random Assignment, lets you randomly assign each survey respondent to a group which is shown a particular version of a question, an image, or descriptive text.  For example, you might want half of your survey takers to see one image, and the other half to see a different image, to see how the two different images affect responses.  This feature lets you test variables in descriptions, images and even the wording of questions themselves.

In the embedded survey below, we show two different images as well a two different questions as an example of testing a potential customer rewards program. Try reloading the page a few times to see the image and question change!

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How to use question and answer piping.

When you are adding a new question to your survey, select “Add Random Assignment.”

Next, select what type of variable you want to test: Image, Text or Question. Then add your image, text or question content.

Finally, assign the percentage of respondents you’d like to see each variable.

For more information on how random assignment works, check out our Help Center article here.  Have questions on when to use random assignment? Ask away in the comments below.

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  • Fred Beard

    I’ve used this feature with success before and tested responses to four different versions of a print ad. Now, however, when I download the data in either Excel or SPSS format, SurveyMonkey isn’t giving me a variable that shows which of the four images each respondent saw. It’s not showing up in the Analyze screen either. Is there a trick to getting SurveyMonkey to export this variable and its values?

    • Kayte K

      Hi Fred! We’d love to help if you can, great question. Please send us a note to and include the email address associated with your SurveyMonkey account and we’ll take a look.

  • Chris

    It took me days to figure out that the “down arrow” and the “Edit Question” box contained different elements… they look like they are one and the same. I would strongly encourage surveymonkey to differentiate the Options available via the “down arrow” versus those of the Edit question box. Btw, a fellow researcher who has used the Random Assignment Variable previously helped me to find it but even he could not remember where this little gem was hidden, so it took us an additional 30 mins of hunting relentlessly… this should be easier to find! Thanks!

    • Kayte K

      Hi Chris- Thanks for the suggestion. We’ve passed it on to our Product Team and we’re sorry for the extra time spent!

  • MFsurveymonkey

    Hi Cheryl! That is a fair comment. If you go to the Analyze Results of your survey, under the Individual Responses tab, you can see which variable each respondent was shown. This data can also be exported (for example All responses in Excel).
    You can see more about this feature here:

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