What drives demand generation ROI?
TechValidate and Spear Marketing Group teamed up to find out what content, tactics, and technologies are most valuable for today’s B2B marketers.
In an effort to gain insight into the marketing strategies that B2B organizations are currently using to support effective demand generation, TechValidate and Spear Marketing Group partnered to conduct a survey among B2B marketing professionals. In addition to examining current and projected importance of various marketing tactics, the companies aimed to identify areas where marketers might be missing opportunities for ROI.
Through the results of the survey, TechValidate and Spear Marketing Group hope to help marketers better understand how their own approaches to demand generation measure up against their peers’, and develop strategies to improve demand generation ROI.
