Learn how a revamped survey process improved services and uncovered new revenue.
For Greyhound, a dated, manual survey process resulted in low response rates and a falling NPS® (Net Promoter Score®). The company moved to SurveyMonkey Enterprise to automate the feedback process, improving response rates and boosting NPS. The company now uses survey data to link service improvements with revenue–pinpointing how feedback can help the company make changes that directly impact profitability.
Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.