At SurveyMonkey, we’re committed to helping our customers get the insights they need to fuel data-driven decision making. We also know how important user feedback is to our own solutions. In fact, our research shows that 82% of people trust the voice of customers over brand and product copy*. Along with our other core values, innovation for customers tops the list. In order to deliver value to our customers, we listen, we understand, we act—and we keep at it.
As a result of that feedback, we’re excited to announce that SurveyMonkey has been named the 2020 Leader in Customer and Market Research for Product Marketers as part of Product Marketing Alliance’s (PMA) inaugural Pulse Awards.
“PMA Pulse is the ultimate seal of approval from the product marketers who are using these tools day in and day out. We asked the community to nominate the customer and market research tool they couldn’t live without and they delivered! We presented the (not so) shortlist to a panel of PMA representatives who put the nominees through their paces. Thanks to its versatility and efficiency, SurveyMonkey was the clear winner.”
-Richard King, Founder of Product Marketing Alliance (PMA)
The PMA Pulse Awards were created based on recommendations from product marketers; all the tools reviewed are used by product marketers, voted by product marketers, and rated by PMA’s product marketing analysts. PMA’s internal analysts decide how platforms rank based on first-hand experience and speaking to platform users, then rank each tool based on a predefined set of criteria, using things like usability, accessibility, online reviews, business impact, and more.
SurveyMonkey is honored to be featured as one of PMA Pulse’s leaders and we will continue to prioritize our market and customer research for our customers. Check out our solutions for Product Marketers and read what others marketers have been saying about us:
“Transform your best data points into a narrative, and distribute it across different areas of your business. SurveyMonkey made it so much easier for us to do that with this opportunity, and streamlined the process from conception to execution.”
“SurveyMonkey has truly been integral to how we’re building and growing our business, both from the customer research perspective better understanding our demographic, and truly understanding their unique pain points - what makes them tick, what makes them excited. It’s been critical to our marketing strategy. I can not think of another tool that has been so integral to our building process.”
- Allie Fledler, Head of Operations, SimplyWise
“SurveyMonkey lets us consistently make data-informed decisions on a very tight timeframe, which helps us get smarter products out there, make better decisions, have stronger strategy, and improve communications.”
*Methods: This survey was conducted via SurveyMonkey Audience April 16-20, 2018. Respondents were 877 adults ages 18+. Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States.