While strengthening your employer brand
In today’s always-on digital landscape where demands are high and changes come fast, successful learning and development programs are arguably more critical to organizations than ever.
Some are reluctant to make the investment in L&D, unsure of its returns. Many HR professionals, however, see a link between L&D and another increasingly important metric: employee engagement (and by extension, retention).
In this guide, we’ll explore 3 ways L&D programs help drive employee engagement, and offer some additional tips for strengthening your own programs.
It’s become something of a cliche that you don’t quit your job—you quit your boss. And in many cases this rings true. But in a recent HBR study of Facebook employees, researchers found something interesting: the decision to leave was because of the work. Employees were more likely to leave “when their job wasn’t enjoyable, their strengths weren’t being used, and they weren’t growing in their careers.”
What about employees who tended to stay? You guessed it: the opposite of each condition tended to be true.
Learning and development programs play an influential role in employee engagement (and by extension, retention) because they provide opportunities for employees to develop their strengths—or build entirely new skill sets.
Putting money into L&D programs is a worthwhile investment for two reasons. The first is obvious: employees who learn more job-relevant skills are able to function at a higher level than before, getting better results and providing greater value.
The second: when you develop your staff, they feel like they’re being invested in, and their commitment to your organization often grows too. As former Xerox CEO Ann Mulcahy once said: “Employees who believe that management is concerned about them as a whole person—not just an employee—are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.”
See how we use our own purpose-built solution to create a happy, healthy, productive workforce.
Another way L&D programs boost employee engagement is by creating an environment of continuous learning.
With some claiming that the “4th Industrial Revolution is upon us”—driven by artificial intelligence, augmented reality, and other hallmarks of the digital age—job markets and skills are subject to rapid, and sometimes dramatic, shifts. Employees will expect employers to offer learning and development programs if they’re going to survive (and hopefully thrive in the face of) these changes.
Environments of continuous learning also help to foster a growth mindset. Simply put, a growth mindset is a cultural belief that anyone can learn and grow, and that the act of learning and growing is key to people’s happiness and success. This is in contrast to the fixed mindset, which posits that everyone’s ability is innate and does not change much, if at all, with development.
Curious what kind of culture your company has? Check out SurveyMonkey’s free culture of genius survey template.
Cultures of learning will not only improve employee resiliency and encourage innovation: they’ll also help the company staff for growth by developing candidates that they can hire from within. This has a multiple benefits:
As a group, millennials make up one of the largest percentages of the American workforce. And 59% of them say that opportunities to learn and grow are extremely important to them when applying for a job.
The earlier you are in your career, the less you know. Therefore, learning and development opportunities become critical to your (and your organization’s) success. Not only is your organization training new employees that could one day reach senior leadership positions within the company—it’s showing candidates in the recruiting pipeline that you’re invested in their future.
Older employees also benefit from L&D initiatives. Workers who are looking to learn new skills, shift into a different role, or simply stay relevant amidst constant change reap the rewards when your organization makes training a priority. They’ll be more likely to stick around, keeping their institutional knowledge with them.
With today’s emphasis on training, learning and development programs have the potential to boost an employer’s brand perception. The byproducts mentioned above (such as an environment of continuous learning and a growth mindset), given time to take root, send a message about a company’s values. This helps to retain existing employees while attracting new ones.
Highly engaged—and educated—employees will, in turn, become your organization’s best brand ambassadors. As Igloo Software CMO Mike Hicks wrote to HR Dive, "You can create a positive internal culture, which will be reflected in a positive customer experience and help build your company's brand.”
Like almost anything related to employee engagement, there are no magic bullets or immediate fixes. Implementing impactful learning and development programs takes time, effort, and experimentation.
One of the best ways to track the success of your L&D programs is to measure the effect it has on employee engagement. Does that sound daunting? Just another item on a long list of things you already have to do?
Spoiler alert: it doesn’t have to be.
Check out SurveyMonkey Engage, our comprehensive business solution built to help you holistically understand and improve employee engagement. It’s as “out-of-the-box” as it gets, so you can get your program running fast and start measuring and improving engagement.