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AI in Marketing: How to Cut Through the Hype and Harness AI’s Potential

You probably won’t lose your job to a chatbot, but you’ll likely have to work with one. It’s clear most people realize the opportunities that AI can provide their companies when used effectively, even amid concerns that AI may overpower authentic human input.

Join this lively conversation lead by Stephanie Pye, on the advantages and limits of AI in marketing, and how authentic human voices are key to help strengthen your marketing strategy. We’ll review how marketers are using (or not using) AI today in the workplace, as well as how to strike the balance between utilizing AI alongside authentic inputs.

You’ll learn the following and much more:

  • Why concerns that AI may overpower authentic human input are misplaced
  • Where AI is unlocking new experiences that weren’t possible before
  • Research on how AI is impacting marketing and the customer experience
  • Where and how marketers can successfully leverage authentic inputs along with artificial intelligence