Surveys and email marketing go hand in hand. Now, two of your favorite online primates, SurveyMonkey and MailChimp are holding hands to make life easier for all. With the launch of our API integration, you can easily populate a MailChimp email campaign with a SurveyMonkey survey for fast, reliable responses from your email list.
How does it work?
As you create an email campaign in MailChimp, select one of SurveyMonkey’s templates during Step 3 of the Campaign Builder process. There are three pre-designed templates for you to choose from–you can further customize them to meet your needs.
The first time through, you’ll be prompted to authorize MailChimp to connect with your SurveyMonkey account.
This lets MailChimp find the relevant survey to include in your email template.
After you have given MailChimp permission to access the surveys within your SurveyMonkey account, you will be prompted to select which survey to include in your email campaign.
Your survey will now be connected to your email template so that response data coming back in to your survey can be automatically connected to all the other great data in MailChimp on who opened your emails, who clicked, who forwarded, and who loves you. As our friends at MailChimp like to say, “Eep! Eep!” which in simian speak is, “this is fabulous!”
If you don’t already have a MailChimp account, get started here. And while you’re there, check out this awesome and detailed post from Ben at MailChimp with step-by-step instructions from the MailChimp side (and a cool diagram that includes monkeys holding hands. Awww, so cute!).
We’d love to hear how you use this new integration to help take your emails and surveys to the next level. Please share your examples and stories in the comments below.
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