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Marketing trends for a new era

Get insights into how marketers will address more competition, next-generation technologies and new ways of getting work done

2024 is the year that marketing undergoes a fundamental shift—from profiling to predicting, from tracking what people do to anticipating what they want.

In this new report, uncover what will drive these changes and how you can prepare for a more competitive, fast moving marketplace.

Get the report and discover:

  • Why 73% marketers expect to face more competition in 2024, a 19-point increase over last year
  • How marketers are using AI today, and where they think it will make the biggest impact
  • What’s driving marketers to create more personalized experiences
  • The traits of marketing teams who are prepared for competition
Marketing trends for a new era
How AI, consumer privacy, and a hot competitive environment will change the face of marketing