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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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With one simple question, you can better understand how happy your customers are with your products and services. That’s what the Net Promoter Score® (NPS) is all about, it’s a way for businesses to measure customer loyalty and satisfaction. 

What’s your Net Promoter Score? To find out, just enter the number of times you received each score into the following blank spaces:

-100-500501000NPS

Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc

Use our NPS survey template and we’ll automatically calculate your score. See how you compare to other businesses using our global benchmarks.

Your score comes from the Net Promoter Score question, which typically takes the following form:

“How likely would you be to recommend (name of organization, service, or product) to a friend or colleague?” 

The question prompt should be followed with a rating scale asking the respondent to select a number from 0 (least likely to recommend) to 10 (most likely to recommend). 

Depending on the number each customer selects, we’d group them into one of three groups: 

  • Promoters are customers who select a 9 or 10 rating. This group represents your most satisfied customers, who are highly likely to recommend your services to others.
  • Passives are customers who select a 7 or 8 rating. This group is relatively satisfied. However, they could choose a competitor based on price, new features, customer service, or other factors. 
  • Detractors select a rating between 0 to 6. They’re your least content customers. They are at risk of leaving and sharing their negative experiences with others.
A person wearing glasses and holding a phone, next to an NPS question reading "How likely are you to recommend us to a friend or colleague?"

The NPS is the world’s leading metric for measuring customer loyalty and satisfaction

Here are three main benefits of using NPS:

  1. Scale: You can easily collect scores at scale. By asking customers the Ne