How to make a survey: 7-step guide
Master online surveys with our complete guide. Learn how to make surveys, collect responses, and analyze data to drive better business decisions.
- Online surveys are a convenient tool for gathering opinions, feedback, or data from a wide audience quickly and efficiently over the internet.
- Surveys offer cost-effective, fast, and accessible means of collecting diverse data from large audiences with ease.
- Users can create an online survey with SurveyMonkey by signing up, choosing a template or starting from scratch, customizing their questions, and then distributing the survey via email, social media, or a direct link.
Creating effective surveys is essential for gathering valuable insights. Online surveys are quick and efficient, making them ideal for collecting data and driving informed decisions. This guide will walk you through how to make a survey, from identifying your goals to analyzing the results.
You'll learn how to design, distribute, and analyze surveys using best practices and expert tips. By the end of this guide, you'll be able to create effective online surveys.
What are online surveys?
Online surveys gather information from a targeted group via the Internet. These digital surveys offer efficient and quick ways to gain insights and drive business decisions.
Online surveys are efficient, cost-effective, and flexible. They also provide immediate results and broad reach. This makes them ideal for modern data collection—whether for customer feedback, market research, or employee engagement.
How to make an online survey in 7 steps
Creating an online survey with a clear plan is easy. Follow this simple 7-step framework we've developed over 25 years at SurveyMonkey.
Step 1: Identify the survey goals and objective
Start by defining clear, specific goals for your survey. Clear goals help focus your questions and ensure you gather relevant data. For example, are you aiming to improve customer service, measure employee satisfaction, or understand market trends?
Specific goals, like "identify top three employee concerns," provide direction. These goals guide your