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Business surveys

Get the data you need to make analytical business decisions

You think you’re making the right business decisions for your company and your customers, but how do you know for sure? One way to get the valuable information you need to keep moving your company – and your profits – forward is to create online business surveys to gauge the interests and satisfaction of your customers. At SurveyMonkey, you can create and distribute targeted business questionnaires for small, medium, or enterprise-level businesses in no time at all. You can do advanced analysis on your data to find hidden opportunities.

Create a business survey for small, medium, and large business in minutes

No matter what size of business or service you have, we have the survey tools to conduct the survey research that will meet your needs.

  • Small business survey solutions: One of the great things about being a small business is the personal connection you have with your customers. Are there specific (segments) within your current target market which might deserve extra attention? When you create a business questionnaire, you’ll learn more about how you can help strengthen your relationships, cultivate customer engagement, discover new product and service offerings, and improve your website performance.
  • Medium business survey solutions: Mid-sized businesses have special challenges. No longer startups, they tend to go through growing pains as they determine where to best focus their attentions next. With a business survey featuring the needs of the mid-size business, you’ll be able to conduct important market research, fine-tune your line of products or service offerings, and make hiring decisions that continue to move your company forward.
  • Large business and enterprise survey solutions: With large business comes enterprise-level opportunities. Now’s the time to use our enterprise survey software to discover what the economic climate holds for your company, how to better prepare PR and marketing for changes, identify possible risks, and test new markets. And don’t forget about your stakeholders and employees; find out about their level of engagement with targeted employee satisfaction surveys.

Need to give your team access to the most trusted survey software? SurveyMonkey provides options for any use case, so you can empower people in your organization to share survey results and make bigger impacts. Team Admins can control how the SurveyMonkey is being used, manage ownership of survey data, and manage accounts with one consolidated bill. 

SurveyMonkey team plans are ideal for survey teams of 3 or more members. Team plans consist of 1 Admin, and 2 Full Users. All of these team members can create and send surveys, analyze the results and share data with others. As Admin, you can also add additional Full User seats for people who need access to all SurveyMonkey team plan functions. Admins can also purchase Contributor seats and fill them with members who need to analyze survey results but not to create or send surveys. Contributor seats are a lower-cost way to get more eyes on the data, and free up Full Users to focus on their initiatives.

SurveyMonkey Enterprise is ideal for organizations that need enterprise-grade features, such as logging in with your corporate SSO solution, HIPAA-compliant features, dashboards for increased visibility over user activity, and integrations with Salesforce, Marketo, Eloqua, and Microsoft Power BI.

Five tips for business surveys

  1. Send out a survey after a specific transaction. Let your customers know you care about every transaction by sending a survey right after you’ve engaged with them. You’ll get great information from a fresh source. Just after a sale is great time to find out your Net Promoter Score.
  2. Follow best practices. How to write a good survey question is more of a science than an art. Choose the types of survey questions that fit your needs, and stay away from questions that might introduce bias.
  3. Offer incentives. Little incentives like a small discount or an entry into a drawing can make the difference between a completed market research survey and a blank one.
  4. Try engaging a different audience. With SurveyMonkey Audience, you’ll can choose the demographic that you wish to target with a survey.
  5. Use the filter tools. Our filtering tools let you look at your data any way you want. Compare your survey response data right in SurveyMonkey or export the data to view it using your favorite software.

How to use business surveys

Strengthen customer relationships.

How is your connection with your current customers? What can you do to improve it? Where are there opportunities to expand your services? Find out using our customer satisfaction template.

Discover new product or services.

Could you offer more to your clients and customers? Provide a business survey targeting your line of products and services to see if you’re missing out on valuable offerings.

Gauge your marketing efforts.

Improve your PR and marketing with a marketing survey and see if your efforts are right on target or are missing the mark.

Analyze and track customer insights.

Your customers are very often the best audience to give you information on how your company is doing. Give them a voice with a customer satisfaction survey and hear what they have to say.

Evaluate employee satisfaction.

Engaged, passionate employees means a more productive and successful workplace. See what the mood is in your company when you conduct an employee satisfaction survey.

Get feedback on meeting, training, and events.

You spent a lot of time planning that meeting or event. Ask you employees or outsider attendees if they enjoyed the conference, sales event, or party. Ask for feedback using a event survey.

Have a little fun.

Casual Fridays? Bagel Wednesdays? A field trip to the zoo? Give your employees something fun to discuss – and improve morale – when you offer a fun survey geared toward fun at work.

See how SurveyMonkey can power your curiosity