SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customize online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

Contact SalesLog in
Contact SalesLog in

What is a pain scale and how to use it

Pain scales are widely used in healthcare settings for patients to indicate their pain levels. There are various types of pain scales, but today we’re mainly focusing on the categorical scale that uses smiley faces or emojis. In addition to being extremely useful in the healthcare field for evaluating pain in children, emojis are also used in a variety of surveys. Let’s look at the different types of rating scales and how they can benefit you both in and outside of healthcare.

In 1983, Donna Wong and Connie Baker invented the Wong-Baker FACES® Pain Rating Scale to help children communicate about their pain with healthcare professionals. This was the first picture-based pain scale, using six simply drawn faces to represent varying pain levels. This was found to be extremely helpful in interpreting pain levels in children who do not have the verbal skills to explain how they feel. 

Today, numerous variations of this scale are used in medical assessments as well as in situations beyond the healthcare setting to determine levels of satisfaction or service.

Across the globe, people of all ages tend to interpret facial expressions in similar ways. Using smiley faces takes a large amount of information and condenses it into a single emoji. It’s often easier to choose a facial expression that represents your feelings about something than to rate it on a numerical scale or choose between multiple options. For example, it’s easier to choose a face that represents your feelings about something than it is to figure out whether to rate something a five or six on a scale of seven.

Colors are another factor in some emoji surveys. While black and white imagery may be adequate for expressing opinions, color makes the choices more dynamic. Choosing colors should be well thought out. Many colors have different meanings in different cultures and locations. 

The one group of colors that most people are familiar with is the red, yellow, and green of traffic lights. Red would represent the most negative answer, yellow the middle, and green the most positive option.

In addition to adding color, you may also factor in the intensity of each color in relation to the intensity of the feeling or emotion.

There are innumerable variations that are similar to the Wong-Baker FACES® scale. Some use very simple emojis with only eyes, eyebrows, and mouths. Some add more facial features and tears. And more still, combine the faces with colors. 

While the typical pain scale is used in healthcare, it can be adapted for use to assess satisfaction, service, and other conditions outside of the pain realm.

An emoji survey, pain scale, or smiley face rating system are all based on the same premise—to use visual imagery to represent a feeling. 

There are several advantages to using this type of scale:

  • Using a visual scale instead of asking for a short answer allows you to collect more accurate, standardized data.
  • As a general system, a visual scale can be used for many types of assessments.
  • Visual scales can break up a text-heavy survey to prevent survey fatigue.
  • Smiley survey questions make options fast and easy to understand.
  • It’s easy to answer by clicking an emoji than typing a sentence or more to make a point.
  • Emoji surveys are faster to complete than traditional, text-based surveys.

In the event that you are using a visual scale in a healthcare setting, you can feel confident knowing that SurveyMonkey offers HIPAA-compliant features to safeguard protected health information collected online. Visit our healthcare survey center for information on using surveys to assess patient satisfaction, patient safety culture, regular dental care, women’s and men’s healthcare issues, and more. Elevate your patients’ experiences with our healthcare survey solutions.

There are two categories and several types of pain scales. We’ll look at them in more detail so that you have a better understanding of each one.

This type of pain scale provides a simple way for individuals to rate the intensity of their pain. The scales use text, images, or descriptors to measure pain or pain relief.

The most commonly used way to measure pain is the 0-10 numeric rating scale. The patient is asked to rate their pain with zero meaning no pain, and 10 as the worst pain they could experience. You may have used this type of interval scale to evaluate customer satisfaction or in another context.

Rather than using numbers, a VAS uses a 10 cm line. The beginning of the line is no pain, and the end is the worst possible pain. If the survey is given on paper, patients are asked to mark the spot indicating the intensity of their pain. If the scale is presented online, it would be a slider question, where you could move the slider to the desired place on the scale line.

Similar to the NRS, this scale uses a line with delineations indicating pain intensity with verbal or visual pain descriptors, such as mild pain or very severe pain—they may also use a star rating to rate their pain. For children, images of smiley faces with various facial expressions are used to indicate pain levels.

These tools are not used as frequently for pain assessment. Some experts say that they are valuable and underused.

This tool collects information about pain when a patient presents with it for the first time. It gives a more thorough picture of the characteristics of the pain. It is usually accompanied by a diagram of the body for patients to indicate the location of their pain. Questions about pain onset, duration, effects on lifestyle, and more are included.

The BPI is similar to the initial pain assessment tool, but it is used to assess and address pain felt over the previous 24 hours.

The MPQ is very commonly used in pain assessment. It is used to evaluate pain based on how the patient describes it—for example, throbbing, flickering, shooting, etc.

There are several instances in which you might use a pain scale or an emoji rating scale for assessment. 

Here are some examples of using these valuable tools:

Throughout our discussion of pain, emoji, and other types of rating scales, we’ve talked about their use in healthcare—particularly in evaluating and moderating pain in patients. Pain scales help medical providers understand a patient's pain levels, qualities, and effects. They also help doctors make diagnoses, formulate treatment plans, and measure the effectiveness of a particular treatment.

In healthcare, they may use any of the pain scales we discussed—including the emoji pain scale, to assess pain in children. The initial pain assessment, BPI, and MPQ are explicitly used for measuring pain. 

Our healthcare solutions can help elevate patient experiences, strengthen your facility’s reputation, and promote employee well-being. 

It may seem odd to consider a pain scale being used to evaluate customer satisfaction, but the smiley face pain scale is for more than patients. Send your customers a survey using this unique scale. Instead of each face indicating a level of pain, they each indicate the level of satisfaction they have with their experiences with your company. 

In addition to an emoji categorical scale, you could use any of the other unidimensional pain scales. A numerical rating scale can measure levels of satisfaction with numerical values. And a visual analog scale with a slider can also indicate how your customers feel.

Your customers will appreciate how quickly they can respond to these surveys, so they’ll be more likely to take it. And you’ll end up with quantifiable results to help turn feedback into loyalty. 

Similar to customer satisfaction surveys, employee satisfaction surveys can measure how your employees feel about your business. Use any of the unidimensional scales to obtain quantitative data related to employee morale, satisfaction, engagement, benefits, etc.

Customer service surveys are critical to assessing how your team interacts with customers. A report from Microsoft indicates that 90% of Americans use customer service to decide whether or not to do business with a company. And 58% of American consumers will switch companies because of poor customer service. 

Make sure your customer service is excellent by sending an emoji survey to your customers. The emojis make the survey fun and easy while providing you with actionable insights. The results will help you identify areas for improvement, subjects for training, and individuals who need mentoring.

So, you’re ready to send out a survey using a pain scale. Use these tips to ensure your respondents provide you with clear, actionable data.

  • Keep it simple: use emojis instead of text. There’s no real need to explain what each one means—they are used universally. Your respondents will appreciate the brevity and will be more likely to answer your questions.
  • Avoid leading questions: don’t use language that may bias your results. For example, don’t ask if they enjoyed your “award-winning” wine with dinner.
  • Avoid double-barrelled questions: ensure that each question only asks ONE question. For example, don’t ask how a customer would rate their wait time and service. They may have had a long and unacceptable wait time, but they experienced fantastic service. Ask respondents to rate one item per question.

From evaluating patients to employees to customers, pain scale surveys are a valuable addition to your toolkit. Get started with your first survey with SurveyMonkey now!

Toolkits directory

Discover our toolkits, designed to help you leverage feedback in your role or industry.

Feedback re-imagined: What's next at SurveyMonkey

Create employee exit interview forms to know where to improve

Ask the right questions on your exit interview survey to reduce employee attrition. Get started today with our employee form builder tools and templates.

Receive the necessary permissions with online consent forms

Get the permissions you need with a custom consent form. Sign up for free today to create forms with our consent form templates.