With the right tools, it’s easy to perform online research that will yield reliable data quickly, easily, and with lower costs than traditional research methods. Let’s discuss online research, how to conduct it, and best practices for obtaining the necessary information.
Online research is a research method in which you collect data and information on the internet. You can conduct surveys, polls, questionnaires, focus groups, and even interviews online.
The advantages of online research include:
As with any research method, there are limitations:
Below are the four main methods and techniques for conducting online research.
A poll usually consists of one question with multiple choice answers. They are fast and easy to conduct. Some people use the word “poll” as a synonym for “survey.”
This online research method is usually used in business-to-business (B2B) research, political research, and consumer research. An online moderator conducts and supervises the group on a video conferencing platform.
This online research method is similar to a face-to-face interview, but the discussion is conducted online instead of in person.
Surveys can be a great research tool – but your data is only as good as the science of the survey. It’s a causal relationship. SurveyMonkey offers an extensive collection of templates and survey types you can use as the basis of your research surveys. And all of our survey template questions, including each certified question in our Question Bank, are written by professional survey methodologists. Check out these and other survey templates for your research projects. (Please note that some of these surveys are only available in English at this time.)
Use a series of surveys, including long and short demographics surveys, to understand the background of your research respondents. Use templates such as Education Demographics, Military Service and Government Support for more detailed demographic data.
What’s the appetite for the new product or service you’re introducing? Have you tried an opinion poll? Use our 20-question Market Research survey to explore respondents’ opinions, their preference for your restaurant or business offerings over the competition’s, and their willingness to recommend.
As part of your research, explore the quality of targeted users’ experiences on websites. Survey visitors to find out how they respond to a site and if they were able to find the information they needed. Poll target audiences to determine individuals’ use of smartphones and applications to plan your mobile strategy. Use survey feedback to design engaging user experiences online and on mobile devices.
A cost-effective way to gather insights, online surveys and questionnaires can help nonprofit organizations identify donors’ reasons for contributing and help you plan activities that will drive engagement and investment.
Deliver surveys as a research tool to test your classroom or lecture hall theories. Use sampling procedures and surveys for pilots and pretests, longitudinal studies, and field training and testing.
Explore patient demographics, behaviors, access to healthcare, gender health issues, and community outreach programs. Use healthcare, medical research, and health and nutrition surveys to explore ways to improve patient and community wellness and healthcare services and to improve your data collection.
Use surveys from SurveyMonkey’s collection of Education, School, and Academic Online survey templates for research projects on family and school relationships, educational outcomes, school climate, online learning programs, and student satisfaction.
Leverage templates such as the Harvard Graduate School of Education Pre K-12 Parent survey for parents’ detailed feedback on their children’s education experience.
Whatever type of research you need, start at SurveyMonkey. Our Audience market research solution will find your ideal respondents from around the world in minutes.
Brand marketing managers can use this toolkit to understand your target audience, grow your brand, and prove ROI.
See how professional services organizations use SurveyMonkey to get customer and market insights.
Find out how and where to add AI to your customer journeys with insight from CX Network and SurveyMonkey.