Likert Do It Yourself Research Surveys

Get great data using SurveyMonkey for DIY research.

Create a Survey Today

We make it easy to roll up your sleeves and create DIY research surveys online.

To get actionable and reliable data, we help you with methodologically sound question types and expert-certified survey templates. Then we give you tons of ways to send surveys, track responses, and cutting-edge tools for analyzing results.

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Getting started on your next research project is quick, easy and FREE.

We can also send your surveys to targeted groups who fit your specifications with SurveyMonkey Audience. We offer telephone polling capabilities and professional survey programming if you find you’re too busy to do it all yourself.

Reach the right respondents

Need more data? SurveyMonkey Audience offers DIY and aided approaches to help you reach the right audience and a statistically valid sample size for your research. Design your survey, click to send, and then select “Buy a Targeted Audience” to choose the respondents and audience size you want.

How to deliver your research surveys

Online. Create your online survey in minutes, generating a link you can send in email through SurveyMonkey or post on your website.
On Mobile Devices. With surveys optimized for use on mobile devices, including iPhones, iPads, Kindle Nook readers, and Android devices—SurveyMonkey makes it easy for you to go mobile when you do your research.
On Social Media Platforms. Interested in conducting research with groups on social or professional networks? Embed your survey link on a Facebook page, or tweet it to recipients.

DIY research best practices

We’ve helped millions of people get their research done. If you need a little more help, check out our guides on how to create and conduct surveys; here are some ideas for encouraging respondents to complete your surveys.

1. Introduce your objective. Provide context with a brief sentence. Tell survey takers why you’re asking these questions and how their feedback will help. For example, say “Your feedback will help us understand how which services are most important to you.”

2. Use human language. Be as clear with language as possible, to ensure that your respondents understand your questions.

3. Use simple question types. For example, use Likert or multiple choice questions instead of larger, hard-to-scale matrix question types.

Why use online surveys for research?

Surveys can be a great research tool – but your data is only as good as the science of the survey. SurveyMonkey offers an extensive collection of templates and survey types you can use as the basis of your research surveys. And all of our survey template questions, including each certified question in our Question Bank, are written by professional survey methodologists. Check out these and other survey templates for your research projects. (Please note that some of these surveys are available in English only at this time.)

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Demographics research

Use a series of surveys, including long and short demographics surveys, to understand the background of your research respondents. Use templates such as Education Demographics, Military Service and Government Support for more detailed demographic data.

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Market Research

What’s the appetite for the new product or service you’re introducing? Use our 20-question Market Research survey to explore respondents’ opinions, their preference for your offerings over the competition’s, and their willingness to recommend.

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User experience research and design

As part of your research, explore the quality of targeted users’ experiences on websites. Survey visitors to find out how they respond to a site and if they were able to find the information they needed. Poll target audiences to determine individuals’ use of smartphones and applications to plan your mobile strategy. Use survey feedback to design engaging user experiences online and on mobile devices.

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Research for non-profits

A cost-effective way to gather insights, online surveys and questionnaires can help nonprofit organizations identify donors’ reasons for contributing and help you plan activities that will drive engagement and investment.

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Academic research

Deliver surveys as a research tool to test your classroom or lecture hall theories. Use surveys for pilots and pretests, longitudinal studies, and field training and testing.

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Health and human services research

Explore patient demographics, behaviors, access to healthcare, gender health issues, and community outreach programs. Use healthcare, medical research, and health and nutrition surveys to explore ways to improve patient and community wellness and healthcare services.

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Research in child development and education

Use surveys from SurveyMonkey’s collection of Education, School, and Academic Online survey templates for research projects on family and school relationships, educational outcomes, school climate, online learning programs, and student satisfaction. Leverage templates such as the Harvard Graduate School of Education Pre K-12 Parent survey for parents’ detailed feedback on their children’s education experience.

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3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

Here's why millions of people rely on SurveyMonkey

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Send as many surveys and quizzes as you want—even with free plans.

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Easily create and send professional surveys. Get reliable results quickly.

Expert approved

Access pre-written questions and templates approved by our survey scientists.

Real-time results

Check results on the go from any device. Spot trends as data comes in.

Fresh ideas

Surveys give you more than just answers. Get feedback and new perspectives.

Actionable data

Extract and share insights from your data with your team.