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Get tools to help you build products that drive impact

See how product managers use market, customer, and product insights to build products with strong product-market fit.

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Product managers have a challenging job. They need to build products that deliver value to their users, while achieving product-market fit that drives business impact. Use this Product Manager Toolkit to learn how you can identify user needs, market opportunities, and use product feedback to power business success. We’ll help you answer these questions:

How do I build successful products?

  • How do I achieve product-market fit?
  • Will my product resonate with our target buyers?
  • How do I build a product with high customer satisfaction?
  • How do I maximize produce revenue?

How do I identify market and user opportunities?

  • What is the ideal customer profile we are building for?
  • What are our buyers’ top challenges, and how do we solve them?
  • How do I prioritize opportunities to address?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Market research

Get actionable feedback on your product or service before it goes to market.

See template

Market sizing

Assess market opportunities for new products or geographic expansion.

See template

Software and app feedback

Identify what’s driving your Net Promoter Score ® (NPS), strengths & weaknesses.

See template

Product testing

Get early product feedback and validation from your target market.

See template

Price testing

Learn how to price and market your product using customer feedback.

See template

Competitor research

Understand your target market and competitive landscape.

See template

Why choose SurveyMonkey?

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

Business requirements are constantly changing. Our features can help you pivot when you need to.

Integrations that make work easier

Integrate your survey data with the apps you use every day.

Or, find new ways to reach your customers, employees, and peers.

Our most popular integrations are:

  • Capture in-the-moment feedback during user interviews right from Zoom
  • Get a holistic view of your data inside Microsoft Power BI and Tableau
  • Provide centralized & updated access to feedback data with Google Drive

Support for when you need it

Get the support that your team needs to launch feedback programs with ease.

Here’s how SurveyMonkey can help:

  • We have an amazing support team - filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos - available within our robust Help Center for those that want to explore on their own

Product teams are among SurveyMonkey users from these world-class brands

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Advice from product leaders

Here are some common mistakes and best practices on how to avoid them.

Common mistakes

Looking for ways to better understand your buyers? Here are some things to avoid:

Being biased

Try not to ask leading questions. You want to make sure you’re collecting unbiased insights into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target buyer.

Using jargon or language that could be misinterpreted

Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.

One-and-done feedback

Don’t think of surveys as just a one-off thing. Collect continuous feedback, so you can measure progress and stay ahead of any changes in the market.

Best practices

Want to know what product marketing experts suggest? Check out these tips:

Communicate learnings broadly and frequently

Combat internal assumptions or biases by sharing your knowledge consistently across your organization. By bringing visibility into what prospects are saying, you can rally your partners for greater impact.

Recruit targeted participants to generate the needed insights

Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to give you the most relevant insights.

Measure and track data over time

If your industry is rapidly changing, understanding longitudinal trends in buyer behavior will keep your messaging competitive and relevant.

Resources that product management professionals find helpful

Ultimate Guides

Get a step-by-step playbook for testing product concepts, names, and more.

Success Stories

Audio Network uses data to uncover the “why” behind customer purchases.


Adding feedback into your business processes means better decisions.

Choose from our most popular plans

Get an individual plan with features that fit your needs, or create a team instead!

Need a survey enterprise-grade solution?

Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market—securely and at scale.

Contact us today

Learn more about Momentive Solutions and schedule a demo.

  • Spend your time acting on data instead of analyzing it. Powerful data analysis tools help you easily identify where opportunities exist.
  • Ensure confidential data is protected with enhanced security including encryption, SSO, and features that help you remain compliant with HIPAA and GDPR.
  • Drive insights-based actions effortlessly by embedding feedback data into popular business apps to turn user insights into actions.

Explore our toolkit directory

Access more toolkits for a variety of of roles

NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.