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Bring forth compelling, best-in-class research insights

Get resources to help you understand your target audience, so you can reach them with the right message and build better products.

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Deliver actionable customer insights that drive business impact

Market researchers and insights managers are often challenged to discover actionable insights with budget constraints and limited resources. Are you expected to deliver high-quality research for marketing and product stakeholders? This resources within this Insights Manager Toolkit will help you answer your burning questions.

What insights do I need to understand my audience?

  • What do we know about our audience and how are they motivated?
  • How well is my brand performing among my target audience over time?
  • What are my primary customers’ pain points and blockers?
  • How often do our target customers choose a competitor over us?

What research can I use to drive business impact?

  • What information do marketing and product stakeholders need?
  • How can I add proof points to projects with limited bandwidth?
  • Which insights can prove the success of marketing campaigns?
  • How do I help product teams identify which features to optimize?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Product testing

Identify which product features your target audience cares about most.

See template

Brand performance

Find out how much value your customers get from your brand and products.

See template

Consumer behavior

Understand how your consumers think and buy, based on their lifecycle stage.

See template

Message testing

Learn which messages or headlines resonate most with your ideal customers.

See template

Market research

Get feedback on how your product appeals to your target audience.

See template

Competitor research

Surface competitive advantages and see how your product compares.

See template

Why choose SurveyMonkey?

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

Your business is constantly changing. Our features can help you pivot when you need to.

Integrations that make work easier

Integrate your survey data with the apps you use every day.

We have a variety of integrations that can help you recruit respondents, conduct customer interviews, and collaborate with internal stakeholders.

Our most popular integrations include:

Support for when you need it

Get the support that your team needs to launch feedback programs regularly and with ease.

  • We have an amazing support team - filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos, available within our robust Help Center for those that want to explore on their own

Insights managers are among our users from these world-class brands

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Advice from insights and market research leaders

Here are some common mistakes and best practices on how to avoid them.

Common mistakes

Looking for ways to gain compelling customer insights? Here are some things to avoid:

Being biased

Try not to ask leading questions. You want to collect unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target buyer.

Using jargon or language that could be misinterpreted

Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.

Cherry picking your findings

Confirming only known or familiar insights while ignoring new trends will lead to biased insights and decisions.

Best practices

Want to know what insights managers and market researchers suggest? Check out these tips:

Recruit participants from your target audience to generate insights

Not every user’s opinion is equally important. Survey the right audience based on specific criteria and business objectives to give you the most relevant insights.

Communicate learnings broadly and frequently

Show the impact of your research by sharing your knowledge consistently across your organization. By bringing visibility to what prospects are saying, you can rally your partners for greater impact.

Measure and track data over time

A snapshot is good, but understanding consumer trends over time is even better. Make sure you’re keeping tabs on your target audience’s attitudes and behaviors.

Resources that insights and market research professionals find helpful

Ultimate Guides

Your one-stop-shop for conducting quality market and product research.

Success Stories

How JUST served a new target audience with its insights program.


See how insights managers keep up with the latest industry trends.

Choose from our most popular plans

Get an individual plan with features that you need, or create a team instead!

Need a survey enterprise-grade solution?

Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market—securely and at scale.

Contact us today

Learn more about Momentive Solutions and schedule a demo.

  • Act on data instead of analyzing it. Our powerful data analysis tools help you easily identify top trends and opportunities in your industry.
  • Ensure confidential data is protected with enhanced security including encryption, SSO, and features that help you remain compliant with HIPAA and GDPR.
  • Drive and socialize actionable insights by embedding feedback data into popular business apps and integrations such as Google Drive, Tableau, and Microsoft Teams.

Explore our toolkit directory

Access more toolkits for a variety of of roles