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Develop more impactful marketing campaigns and events

Optimize your programs by understanding what your prospects value most.

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Did you know feedback can provide you with the data you need to launch programs and events that actually work? Demand generation managers and event marketers are always looking to understand the challenges of their prospects. The resources in this Demand Generation and Event Marketing Toolkit will answer your burning questions.

How can we reach prospects at the right time with the right message?

  • How do prospects prefer to learn about new solutions?
  • How often do prospects engage with vendor content?
  • What kind of content is most influential for prospects?
  • How can we tailor programs to meet the needs of future customers?

How can we create more effective live and virtual events?

  • Did prospects like the content that was presented during the event?
  • Were prospects able to get the information they needed at our booth?
  • Is there something we can do to make our next event even better?
  • How can we leverage events to convert prospects into customers?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Ad/copy testing

Test out your ad creative before you spend time and costs on campaigns.

See template

Brand awareness

Find out how much prospects know about your brand and how popular it is.

See template

Post-event feedback

Discover how satisfied people were with your event and ways to improve.

See template

Online interest

Understand how your prospects spend their time on websites.

See template

Consumer behavior

Get familiar with the buying process of consumers and how they make decisions.

See template

Online content strategy

Learn more about the type of content your prospects want to see.

See template

Why choose SurveyMonkey?

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

Your business is constantly changing. Our features can help you pivot when you need to:

Integrations that make work easier

Integrate your survey data with the apps you use every day.

Or, find new ways to reach your customers, employees, and peers.

Some of our most popular integrations for marketers include:

Support for when you need it

Get the support that your team needs to launch feedback programs with ease.

  • Our amazing support team includes product experts that help you get the results you’re looking for
  • Support the way you want it with phone, email, and live chat options for getting in touch
  • Tutorials and video demos, available within our robust Help Center for those that want to explore on their own

Demand generation and event marketers are among SurveyMonkey users from these world-class brands

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Advice from demand generation and event marketing leaders

Here are some common mistakes and best practices on how to avoid them.

Common mistakes

Looking for ways to improve your demand gen programs or events? Here are some things you can avoid:

Being biased

Try not to ask leading questions. You want to make sure you’re collecting unbiased insights into how people are thinking.

One-and-done feedback

Don’t think of surveys as just a one-off thing. Collect continuous feedback, so you can measure progress and stay ahead of any changes in the market.

Acting on too little data

Sometimes the loudest voice isn’t representative of what everyone else is thinking. Make sure you’re collecting enough data to ensure feedback is representative of your audience.

Best practices

Want to know what demand generation and event marketing experts suggest? Check out these tips:

Design surveys that will get you data

Keep surveys short and send them at the right time—when you know respondents will answer–such as right after an event.

Share data across teams to drive change

By bringing visibility into how your marketing programs are performing—what prospects are saying— you can rally cross-functional teams together for greater impact.

Measure and track data over time

A snapshot is good, but understanding trends in behavior or performance is even better. Make sure you’re keeping tabs on what’s driving prospects to buy, and the type of information they’re interested in.

Resources that demand generation and event marketing professionals find helpful

Ultimate Guides

Create content that helps get you media attention and leads for your business.

Success Stories

How Elephant Insurance uses a weekly brand tracker to prove marketing ROI.


Find out what trends are affecting your customers or your team.

Choose a plan that works for you

Get an individual plan with features that you need, or create a team instead!

Need a survey enterprise-grade solution?

Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market.

Contact us today

Learn more about Momentive Solutions and schedule a demo.

  • Manage multiple users and gain visibility into all survey data collected across your organization with admin controls and dashboards.
  • Ensure confidential data is protected with enhanced security including encryption, SSO, and features that help you remain compliant with HIPAA and GDPR.
  • Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau, and more.

Explore our toolkit directory

Access more toolkits for a variety of of roles