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Elevate your hiring strategy with candidate experience surveys. Here’s how to design a survey, plus 20 questions to help you get started.

employee onboarding

When you consider building a world-class brand, what springs to mind? Developing a style guide? Providing excellent customer service? How about hiring and recruitment?

Hiring—especially the candidate experience—is often an overlooked aspect of brand building. However, it is extremely important.

Prioritizing this experience sets candidates up for success, regardless of whether they are hired. A positive experience can also lead to candidates who enthusiastically promote your company

A candidate experience survey enhances the hiring and recruitment process. It allows hiring teams to collect feedback, refine hiring strategies, and bolster the company’s brand.

In this article, learn how to create a winning candidate experience survey, when to send it, and how to interpret the results.

A candidate experience survey is a questionnaire designed to collect feedback from job applicants about their interview experience.

The typical candidate experience survey encompasses several key aspects of the recruitment process, including:

  • Application procedure
  • Interviewing stages
  • Quality of communication with candidates
  • Responsiveness of hiring teams
  • Timeliness of feedback and decision-making

By collecting comprehensive candidate experience feedback, companies can gain invaluable insights into their hiring processes, uncovering strengths and pinpointing specific areas for improvement.

This detailed examination helps organizations enhance their overall recruitment strategy and foster a more positive candidate experience, leading to a stronger employer brand and a more engaged talent pool.

man reviewing graphs on laptop

Collecting comprehensive feedback on candidate experience is crucial for enhancing and refining your recruitment process.

Job candidates are a valuable source of insights about their experiences that HR professionals may not fully capture or understand.

Such feedback allows for identifying areas for improvement and facilitates the development of strategies to create a more positive candidate journey. This will enhance your organization’s reputation and attract future candidates in the competitive job market.

Here are several reasons why candidate experience surveys are important.

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