Explore resources to strengthen survey approaches and support more reliable research outcomes.
We've categorized and defined every market research survey term you should know. So whether you're trying to brush up on broad survey jargon or refine your market research vocabulary, let this survey glossary page help you out!
A Thurstone scale measures attitude using weighted agree-disagree statements. Compare the Thurstone method to other research tools.
Learn the difference between qualitative vs. quantitative research, when to use each method and how to combine them for better insights.
Make accurate assumptions about your population by surveying a small sample. Learn the definition of probability sampling and the types of sampling.
Descriptive research gathers quantifiable information that can be used for statistical inference on your target audience through data analysis. It can help an organization better define and measure the significance of something about a group of respondents.
Learn the 3 types of survey research: exploratory, descriptive, and causal. See examples and choose the right method with our quick decision guide.
Longitudinal studies are invaluable for aligning your efforts with the demands and expectations of a certain audience. We’ll define what, exactly, a longitudinal study is and discuss best practices in collecting longitudinal data. In addition, we’ll talk about the ways that you can apply a longitudinal study for both your clients and employees.
Non-probability sampling is when certain individuals in your population have zero chance of being surveyed. This method can be an effective way to survey your audience—in certain situations. Learn what these situations are and read about the general pros and cons of using non-probability sampling.