Explore resources to strengthen survey approaches and support more reliable research outcomes.
Nonresponse bias is almost impossible to eliminate completely, but there are a few ways to ensure that avoids additional error in your survey.
6 benefits for using screening questions in your surveys, how to write effective screeners, and implications for incidence rate and analysis.
The special election for U.S. Senate in Alabama helped demonstrate how minor variation in polling methods can make a big difference in which candidate appears to be ahead or behind. That spread, combined with what we now know about the election outcome, provides some early lessons in how to interpret public polling, especially over the […]
Nothing lasts forever – even the insights from your last survey go stale after a while. One way to keep your survey results fresh and actionable is by running your survey again and creating a multi wave tracking study, also known as tracker or tracking survey. A tracking survey is a survey that asks the same […]
When our research team at SurveyMonkey releases a poll with one of our media partners or publishes our weekly Trump approval numbers, we’re using data collected with our unique methodology. About 3 million people take user-generated surveys on SurveyMonkey every day, and immediately after they do so we invite a small percentage of them to take […]
Have you ever launched a survey? Good. But have you ever heard of the term Total Survey Error (TSE)? Well, no worries—this blog’s for you! In the fierce debate about what makes up a high-quality survey, one approach in our field has gained significant traction—thinking comprehensively. Being mindful and thinking about all the possible sources of […]
A survey is like a snapshot: From one survey, you can only draw conclusions about a single time, place, and group of people. And often, that’s all you need to know. But sometimes, you also want to understand how the people you surveyed are changing. In that case, one single survey, or snapshot, is not […]
It’s possible you’ve heard this one before: Go hungry to a grocery store and you’re likely to come out with a shopping cart full of everything in the store except the refrigeration cases. Go on a full stomach, and you’re more apt to stick to your grocery list. Why are we talking about shopping? Well, […]