When you run market research, you’ll likely encounter terms that seem complicated—like margin of error, implicit data, or the qualification rate.
Don’t get intimidated! You can become fluent in market research survey terminology by simply understanding the terms we define in this page.
We’ve also made this survey glossary page more digestible by categorizing every word in one of the following buckets: “General survey terminology,” “Market research terminology,” and “Types of market research.” So if you already know the type of survey terminology you’re interested in learning, feel free to skip over to its section!
Let’s start by brushing up on more broadly-applicable survey jargon:
Got these terms down pat? Good. Let’s build on this foundation by diving into market research survey terminology.
Here’s a comprehensive list of all the market research terminology you should know:
Your survey and market research vocabulary is looking strong! Let’s wrap up our list of terms by reviewing the different types of market research you can run.
Here are the top categories of market research, and the types of research you can conduct for each:
Congrats! Now that you’ve read through our survey glossary page, you’ll be able to perform more thoughtful and effective market research. Plus, as you apply these terms, you might just impress those around you.