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Case Study

Generate proprietary insights for investors through DIY market research

How global investment and merchant banking firm LionTree obtained unique data for its client newsletter and raised engagement by delivering exclusive insights.

The bank ran its first DIY market research study to understand consumer attitudes in technology, media, and telecommunications. It obtained proprietary data that led to highly engaging content on its client newsletter and social media channels. “The data collection turnaround time was unparalleled,” says Leslie Mallon, head of Public Markets.

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See how LionTree conducted DIY market research to publish exclusive data-based insights in its client newsletter.