How we find survey participants around the world

SurveyMonkey Audience finds survey responses for any research need, with survey takers in 100+ countries.

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When market researchers, news outlets, government agencies, and other organizations have a burning question to ask the public, they turn to SurveyMonkey Audience to find survey participants who can answer an online questionnaire fast.

Our market research solution can quickly provide survey takers (also known as panelists) for all types of research projects, from consumer behavior to academic research, from investment research to ad testing, and more.

SurveyMonkey Audience finds survey panelists for over 1,500 projects every month. And it helps its customers collect over 100,000 responses every week! Want to learn how? Check these 7 simple steps.

1 You have questions. We’ve got people to answer them. All you have to do is select the demographic criteria you need in your survey participants.

2 When you launch a survey using SurveyMonkey Audience, it joins other open surveys that will be promptly assigned to respondents.

3 In the U.S., you can choose High Priority to ensure that your audience answers your survey first.

4 We deliver your audience from one of two sources.

In the U.S., our Contribute program recruits survey participants from the 3 million people who take surveys every day on SurveyMonkey. The panelists donate their time and we donate 50 cents per survey to a charity of their choice.

Outside the U.S., we work with trusted survey panel companies to find survey participants in over 100 countries.

5 How panelists take surveys

We send panelists email invitations to take a survey.

If a survey is full, a router assigns the panelist to another survey in real time.

6 You can also balance your sample on criteria like gender or age. For example, you might want a higher proportion of female respondents than the percentage in the U.S. population. We close off each group as soon as you have as many respondents as you need.

7 Once enough panelists take your survey, we let you know your project is complete. Now you can dig into the results, find great insights, and take action!

Committed survey takers, high-quality results

We provide SurveyMonkey Audience users with high-quality results, so that they can make sound decisions based on trustworthy insights. Here’s how we do it:

  • Volunteer survey participants. In the U.S., we recruit survey takers from the over 30 million people who complete SurveyMonkey questionnaires every month. They join our SurveyMonkey Contribute panel.
  • The right incentives. We don’t pay Contribute respondents for taking surveys. Instead, we donate 50 cents to a charity of their choice for every survey they answer. This promotes selfless, thoughtful participation. (Sound cool? You can join them right now.)
  • High engagement. To ensure data quality, we make sure to avoid flooding survey takers with questionnaires. They also take regular self-profiling surveys to help us keep their demographic information updated.
  • Trusted partners. We work with survey panel companies that provide us with respondents in over 100 countries, ensuring that they are willing participants and vetted for quality.

These factors allow us to guarantee high data quality and avoid common pitfalls in survey results, like having unengaged survey respondents who may spoil the quality of your data. And they also let us find a diverse audience with the right demographic balance to get you the survey responses that you need.

“You just seem to find qualified people willing to take surveys. That’s the most valuable aspect of your service.”

Bernie Crump
President, MobileM2M

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