Explore resources to identify audience segments and better understand customer differences.
Learn how you can use Geographic Segmentation to more accurately group customers based on their location and other geographic factors.
New solutions from Momentive help companies gather consumer insights and build winning products and marketing strategies for their customers.
Firmographic segmentation is the process B2B marketers use to categorize target accounts by industry, company size, location, and revenue.
Pinpoint your target market and successfully find your ideal group of customers using market research and target market analysis.
Learn how behavioral segmentation is used to group customers based on their actions and behaviors to improve market research.
Learn what demographic segmentation is, why it matters, and how to use it to target your audience and improve your marketing strategy.
Learn the 5 types of market segmentation, when each works, and how to run segmentation research in SurveyMonkey—with examples and quick templates.
Customer segmentation is how companies classify their customers into specific groups that all have the same characteristics. Customer segments make it easier for companies to target, advertise, and sell to customers based on those common traits.