New solutions for complex analysis in consumer segmentation, product optimization, and pricing enable brand experts, product leaders, marketers, and financial services firms to better hone in on target audiences through market research that scales
SAN MATEO, Calif. — June 15, 2021 — Momentive (Nasdaq: MNTV—formerly SurveyMonkey), a leader in agile experience management, today announced new market research solutions featuring advanced analytics capabilities and methodologies that deepen customers’ understanding of the rapidly changing markets in which they operate. The innovations leverage the company’s AI capabilities to deliver the same caliber of insights expected from a full-service market research agency, but with radical speed and scale. The new solutions build on 40 existing Momentive offerings to deliver a comprehensive set of market, brand, and product insights solutions that leverage the power of the Momentive platform.
Customers like the plant-based food alternative company Eat JUST, Inc. (JUST) use Momentive to drive market-winning strategies with speed. JUST discovered that its customer base included not only vegans, but also meat eaters interested in the potential health benefits of plant-based meat alternatives. Rapid market research and insights led JUST to craft marketing campaigns that appeal to both vegans and meat-eaters so they could expand their market share and delight their customers.
The new solutions and capabilities are now available and include:
“Slow and static market research just won’t cut it with the pace of modern business,” said Priyanka Carr, general manager of market research and insights at Momentive. “Innovative leaders across financial services firms and consumer brands can now rapidly incorporate deep insights to shape what’s next. These new solutions deliver insights faster and represent a significant opportunity within our rapidly scaling customer base.”
Momentive (formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to raise the bar for human experiences by amplifying individual voices. Learn more at momentive.ai.