Using Marketing Survey Templates

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What’s the right path for your business or organization? Before you launch a new retail store, change up your website, or introduce new pricing, use a marketing survey to check in with your target audience.

Our online marketing surveys and templates to make it easier to know your customers and make informed choices for your business.

Trying out our marketing survey templates

We can make it easy to get started a comprehensive collection of Market Research and Business survey templates. You can also build your own surveys by pulling together the many different survey question types we offer – or even writing your own. Here are a few templates you can use in your marketing programs:

  • Market Research — Use this classic 20-question survey to explore your customers’ opinions of your new product or service, their preference for yours over the competition’s, and their willingness to recommend.
  • New Product Research — With 10 quick questions, this survey lets you find out what your customers think about your new product – what they like, what they don’t, and if they prefer it to the competition’s.
  • New Service Research — Get your target customers’ opinions of the new service you’re introducing with this 10-question survey.
  • Customer Service — Use this 9-question survey to ask your customers about their experience with your service representatives.
  • The Net Promoter® Score — Discover customer sentiment and willingness to recommend your business with a single question: “On a scale of zero to ten, how likely are you to refer a friend or colleague?”
  • Travel & Hospitality Feedback — Survey guests and clients about their travel and vacation experiences, so you can turn first time customers into repeat business.
  • Hair Care Products and Skincare Products — Find out about customers’ hair care and skincare product buying behaviors and preferences using these 9-question and 6-question surveys, respectively. Or customize these templates for your product category.
  • Home Buyer Feedback and Real Estate Agent Evaluation — These 6-question and 4-question surveys, respectively, let you find out what tools your client are using to research the real estate market and choose a realtor in the search for their new home.
  • Website Feedback — Use this 8-question survey to discover how you can optimize your online experience for customers.
  • App Feedback — As part of your go-to-market research, use this 6-question survey to find out if it makes sense to create a mobile app for your product or service.
  • SurveyMonkey Audience — For a low price, you can use this featured product to reach targeted audiences and pack relevant, real-world data into your ad tests, research proposals, or business plans.

Please note: Some survey templates are only available in English.

How to use marketing surveys in general

All in all, marketing surveys are a great way to ask for feedback on new products, services, and features. Survey customers as you pilot new offerings—and course-correct quickly if you’re off target. Beta-test your mobile app, preview your latest ad campaign, or assess the impact of a new bundled offer, and translate those insights into profitable strategies.

Professional survey methodologists write all of our online marketing and market research survey templates. You can use them as is, or customize our online questionnaires to fit your needs. And because we take survey security very seriously, you can feel confident that your data and insights are safe.

Here are some of the most popular uses for SurveyMonkey marketing surveys:

  • Market research — What’s the appetite for a new product or service you’re designing? Test the market, modify your target customer segments, and create a launch plan based on the feedback you receive. Ask: “If our new product or service were available today, how likely would you be to recommend it?”
  • New product development — Use frequent surveying as part of agile product development in your business, iterating designs based on user feedback. Have a new mobile app you think will be a hit? Test it with your target audience. Ask: “What do you like most about our new product?” or “What changes would most improve our new product?” Modify proposed product features and roadmaps based on user preferences.
  • User experience design — Survey target audiences to determine individuals’ behavior and use of smartphones and applications, buying patterns or use patterns. Use survey feedback to design engaging user experiences, then position, place, and promote products to target markets through these new channels. As part of your marketing plan, determine how good or bad the user experience is on your Web sites.
  • Customer satisfaction and loyalty — Happy customers lead to good business. Use client, customer, consumer, and business-to-business questionnaires to regularly assess satisfaction. Listen for potential issues customers experience—poll for opinions about your product, service, customer support, and online interactions. Make it a practice to ask some version of the question: “What could we do to keep you coming back for more?”

Tips for getting more response rates

Here are some ways you can encourage your respondents to complete your surveys. For more guidance, read our guides on how to conduct and create surveys.

  1. Introduce your objective. Provide context with a brief sentence. Tell survey takers why you’re asking these questions and how their feedback will help, e.g. “Your suggestions will help us to better understand how we can deliver the services you want most.”
  2. Keep it short and focused. Make sure each question brings you closer to your goal. Respect survey takers’ time, and word questions clearly.
  3. Pre-test your survey. Pre-test your survey with a few members of your intended audience. You might uncover inconsistencies or unexpected question interpretations.
  4. Keep rating scale questions consistent. If you’re using Likert rating scales, use the same points system throughout your survey. If 1 means “extremely satisfied” and 5 means “extremely dissatisfied,” maintain this scale for all questions.

3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

Here's why millions of people rely on SurveyMonkey

Unlimited surveys

Send as many surveys and quizzes as you want—even with free plans.

Fast answers

Easily create and send professional surveys. Get reliable results quickly.

Expert approved

Access pre-written questions and templates approved by our survey scientists.

Real-time results

Check results on the go from any device. Spot trends as data comes in.

Fresh ideas

Surveys give you more than just answers. Get feedback and new perspectives.

Actionable data

Extract and share insights from your data with your team.