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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

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Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.

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Learn what makes customers happy and turn them into advocates.

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Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

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Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

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It's easy to conduct market research online using market research surveys. Learn how to rapidly create compelling market research surveys in minutes.

man with laptop looking at insights

Market research surveys are intuitive and easy-to-use tools to gather information from your target markets. Whether you’re a Fortune 500 company or a small startup, you can use market research surveys to better understand your target audience.

You can use these surveys to access key demographic information, finding out just about anything—from what customers like about your business to what kind of products your market needs.

To position yourself to keep existing customers or gain new business, you’ll need the right data to back you up. Let’s discover how to create and conduct market research surveys to get the information you need. 

A market research survey is a research method used to gather insights, information, and data from your target audience. Sending out a tailored survey allows you to collect extensive feedback on a large scale. With ample responses, you can turn survey results into actionable steps to improve your business.

Here’s a glimpse of some of the information you can gather with market research surveys:

  • Demographic information: Data on your customers’ gender identification, income level, age, highest level of education, location, and more.
  • Purchasing habits: You can survey people’s buying habits, questioning how often they shop with your business.
  • Opinions: You can use market research surveys to ask your audience what they think about your products and services.
  • Desires: Survey your audience to gather insight on what they would like to see your business provide in the future or what the market lacks.
  • Intentions: Discover whether customers would be more or less likely to shop with your brand if you provided certain services.

As a form of data collection that’s quick to deploy and easy to scale, market research surveys are by far one of the best methods to gather insight from your customers.

While market research and marketing research may sound similar, they provide different information.

Market research gathers data that can help a business better serve its customers. Market research is vital when businesses want to enhance their offerings and improve their products.

On the other hand, marketing research identifies data that can support your marketing team’s efforts. Marketing research revolves around the four P’s of marketing: product, pricing, place, or promotion. Here’s what each of these segments of marketing research hopes to discover:

  • Product: What aspects or features of the product or service are most valuable for a customer?
  • Pricing: Is the current price too high, too low, or just right for customers?
  • Place: Is the product widely available through the purchase pathways that customers want to interact with?
  • Promotion: What forms of advertising and the delivery channel are best for the customer?

Simply put, marketing research is any data that informs the customer’s purchase decision. Marketing teams can use this data to enhance packaging, optimize pricing strategies, and deliver effective advertising to the customer.