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Market research examples: Do more with SurveyMonkey Audience

Get in-depth market research or quick consumer insights with our survey panel.

Ad testing

Ultra-fast ad testing helps you ensure that your campaigns are on target before you launch.

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Product development

Be a master at product innovation by testing concepts early on in your development process.

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Brand tracking

Measure and track brand performance metrics like brand awareness, favorability, conversion, and loyalty.

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Crisis management

Get ahead of a PR crisis by tracking how the news spreads and how it affects your brand.

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Content creation

Transform your content marketing with fresh story angles and newsworthy ideas based on market research.

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Investment research

Stay ahead of the pack! Gather proprietary consumer opinions and detect key market trends.

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Consumer behavior

Get crucial consumer insights—like attitudes, perceptions and shopping habits—by surveying your market.

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Price testing

Will customers pay more for your product? What should you charge for a new one? Do all your pricing research here.

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Academic research

Research paper? Final thesis or dissertation research? Validate your hypothesis by surveying the right people.

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Jerry Lin
Jerry Lin
CEO and Co-Founder

"We wouldn’t be able to launch the right products at the right price point, and be able to grow our business and brand without SurveyMonkey Audience."

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Target

Select your target audience by demographics, consumer behavior, geography, and more.

Send

Launch projects automatically and on your schedule. Monitor them 24/7.

Analyze

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For any of these market research examples, SurveyMonkey Audience is the fastest way to access survey respondents in over 100 countries. And it’s so easy to use that you don’t need to be the resident market researcher to come up with great ideas powered by the voices of real people.

You can launch your own project for any of these market research use cases today. Start getting insights now!

Helix Sleep
Intuit
Johnson and Johnson
GoPro

Do more with SurveyMonkey Audience today

We have the right target audience for your next research project. And we deliver fast.

Not ready to pick your audience?

Do-It-Yourself market research has never been easier than with the SurveyMonkey Audience global consumer panel. Audience is the fastest, easiest do-it-yourself market research solution that works for all sorts of research projects and use cases.

Get instant feedback for: ad testing, product development, content marketing, brand tracking, consumer behavior, investment research, crisis management, and more. All these market research examples benefit from our powerful survey panel that enables you to buy survey responses in more than 100 countries.

Choose from millions of real people in our panel and start getting results in minutes. Target consumers by demographics, launch and monitor projects on your schedule, analyze your results, and turn them into actionable insights fast so you can make better business decisions.

Easily manage your research budget with Audience Credits, choose from multiple payment options, and expedite your survey results choosing Express Delivery at checkout.

Use SurveyMonkey Audience and get global access to Market Powered Data anytime, anywhere.