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Case Study

Track your brand health with a DIY market research program

See how premium beauty brand Tweezerman set up an in-house market research program to track brand health in the U.S., China, and Europe.

When Tweezerman doubled down on its consumer-centric approach, it realized it needed to scale and speed up its consumer data flow to guide its global business strategy in real time. Business Development Coordinator Julia Bland says, “Using SurveyMonkey Audience, we can validate everything by consumers in a few days.”

Start keeping a pulse on your brand
Read the Tweezerman story to create your own market research program.