LONDON, UK – 25 November 2021 – Research carried out by Momentive (formerly SurveyMonkey), a leader in agile experience management, exploring Londoners’ changing experience and expectations of work reveals that despite common beliefs, COVID-19 has not caused the end of ‘city life’ with just 14% working remotely full time. The report reveals that a third (36%) of Londoners are currently working on a hybrid basis. Whilst 37% say they would be keen to have a booster vaccination to avoid further lockdowns, it seems that vaccination hesitancy is higher in the capital than the rest of the UK where Londoners are 50% more likely to not have had a single vaccination dose than the average UK worker.
COVID-19 drastically changed the city working landscape with flexible and hybrid work becoming core benefits adopted by London offices, with 59% now offering hybrid working structures. Momentive research shows that London employees are also demanding more from their employers, with unlimited holiday (47%) and a four-day work week (43%) chosen as the top two benefits employed Londoners want that they don’t already have.
Return to hybrid working and proximity bias concerns
Whilst 50% of Londoners would go back to the office if asked to, employers should bear in mind that 46% would rather quit than go back into the office full time. A further 30% believe that working patterns have shifted permanently and hybrid will remain a mainstay of office culture in 2022.
Alongside new work environments, proximity bias is another consideration for companies mapping their future approach. This is the concept where employees with close physical proximity to their team and company leaders will be perceived as better workers, be sought out for their opinions more regularly, and ultimately find more success in the workplace than their remote counterparts. When asked about proximity bias, 26% of Londoners have worries about missing out on opportunities if they are working remotely. A further 22% expressed concern that their employers will not take their opinions and feedback into consideration when deciding on work policies in 2022.
The findings demonstrate that although the return to the office is in motion, employers should still be careful about returning to ‘old’ ways of working if they want to retain staff during what is now being dubbed ‘The Great Resignation.’ For instance, a larger portion of employers are taking employee feedback into account. Fully 60% of Londoners said that they were asked for feedback by their employer during the pandemic, whilst 40% believe that the changing work environment brought about by the pandemic has meant that employers listen to their opinions regarding business policies.
Vaccination hesitancy and booster vaccinations
The research also highlights Londoners’ attitudes to vaccinations and booster jabs with 17% saying that returning to an office environment would encourage them to get a booster vaccination. Whilst three-quarters (77%) of Londoners have received at least one COVID-19 vaccination, 23% admit to not having had a single dose, over 50% higher than the UK average, suggesting that mandating vaccinations for all employees could be a contentious subject in the capital.
With the government pushing for the public to book and receive their booster vaccinations ahead of winter, Londoners said the top four reasons that would encourage them to get a booster vaccination if offered are:
“While the pandemic initially gave rise to an exodus of city workers, the research shows that it didn’t last long,” says Graham Douglas, Managing Director of EMEA at Momentive. “In the UK, many businesses have called employees back to the office—with just 14% of Londoners working from home full time. As companies determine working policies in 2022 and beyond, they must be aware of employee sentiment around how and where they work best or risk losing key talent."
Methodology: This Momentive study was conducted online from September 15-16, 2021, among a national sample of 2,005 adults aged 18 and over living in the United Kingdom. Respondents for these surveys were selected from a panel of respondents compensated to take surveys relevant to them. The modeled error estimate for the full sample is plus or minus 2.5 percentage points. Data have been weighted for age, sex, education, and geography using the Office for National Statistics’ 2010 Census to reflect the demographic composition of the United Kingdom age 18 and over.
Momentive (NASDAQ: MNTV - formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and Momentive brand and market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to raise the bar for human experiences by amplifying individual voices. Learn more at momentive.ai.