Momentive Announces Inaugural State of Surveys Report, Revealing Changing Trends in SurveyMonkey Usage Over Time
By analyzing millions of surveys taken on SurveyMonkey over the course of a decade, researchers uncovered some of the societal trends that drove massive change in how we live and work, and what we stand for
SAN MATEO, Calif. — December 13, 2022 — Momentive (Nasdaq: MNTV), the maker of SurveyMonkey and GetFeedback, today announced the findings of its inaugural State of Surveys report. Through the lens of surveys taken on SurveyMonkey from as far back as 2012 through 2022, Momentive identified the evolving ways in which people asked and answered questions. From this analysis, three themes emerged to define the current state of surveys: the growing inclusion of non-binary gender options, the rise of mobile survey-taking, and the rise and and fall of hot topics from recent years including DEI, COVID-19, and remote work.
In the U.S., gender inclusivity is growing
Fleeting trends: COVID-19 and remote work rise and fall in U.S. surveys
In U.S. surveys, Diversity, Equity, and Inclusion (DEI) proves to be more than a fad
The global march toward mobile
“The questions people choose to ask can tell us so much more than you might expect,” said Laura Wronski, director of research at Momentive. “Our customers turn to surveys to answer tough questions about everything from customer experience to employee engagement to brand sentiment. In doing so, they reveal how our collective language, priorities, and expectations are continuously evolving. This report is our way of sharing the unique insights that piqued our curiosity through the years, with the hope that it inspires you to come up with new questions to gain deep insights.”
For more information, please visit https://www.surveymonkey.com/curiosity/surveymonkey-research-2022-state-of-surveys/.
Methodology: This report analyzed millions of surveys deployed globally on the SurveyMonkey platform from 2012 through 2022. Gender inclusion was calculated by dividing the number of surveys with a gender question containing specific criterion (e.g. number of answer options, keywords) by the total number of surveys containing a gender question. Key trends were calculated by dividing the number of surveys with questions containing specific keywords by the total number of surveys fielded on SurveyMonkey. Mobile usage was calculated by dividing the number of survey responses taken on the specific device by the total number of responses submitted on SurveyMonkey.
Momentive (NASDAQ: MNTV), maker of SurveyMonkey, collects and analyzes human sentiment at scale. Momentive products, including SurveyMonkey, GetFeedback, and Momentive brand and market insights solutions, equip decision-makers at 345,000 organizations worldwide with the insights they need to make decisions with speed and confidence. Millions of users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to broaden the world’s perspective to shape the future of business. Learn more at momentive.ai.