Tap into Market Powered Data with SurveyMonkey. Find out how market research surveys help you collect actionable feedback, test ideas, track success, and get ahead in your industry.

SURVEY PLATFORM

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Customize our prewritten market research survey templates in just a few minutes. Plus, access our global Audience panel any time you need it. Pick a plan to start sending surveys right away.

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AUDIENCE PANEL

Need to find your target market?

Our global survey panel puts qualified survey-takers at your fingertips. Pay less than traditional market research options and enjoy both faster turnarounds and trustworthy consumer insights.

Find your audience

Tap into Market Powered Data whenever you need it

Start asking the right people the right questions with surveys

Learn about your market

Identify your target market with greater precision and better understand their behaviors and attitudes.

Get ahead in your industry

Know what consumers think about your competition and discover new growth opportunities.

Pinpoint crucial success factors

Be in tune with your market and industry, so you can better inform your business and marketing strategies.

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Don’t have access to people in your target market? Learn about our global consumer panel that makes it easy to reach anyone, anywhere.

Our powerful survey platform gives you questions and templates certified by survey scientists

Confirm your ideas will work before you launch

Evaluate product-market fit

Predict with greater accuracy how new products or ad campaigns will perform with concept testing surveys.

Pick winning campaigns before launch

A/B test to see what resonates with your audience. And enjoy survey logic tools like block randomization.

Find the sweet spot for pricing

Learn what consumers are willing to pay for your offering and evaluate your market’s price sensitivity.

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Don’t know where to start? Learn to test new ads, products, packaging, and more in our comprehensive concept testing guide.

Each year in the US alone 30,000 new consumer products are launched and 95% fail

Source: Harvard Business School (Nobel, Carmen, Clay Christensen’s Milkshake Marketing).

Easily track success—and where and how to improve

Track brand health

Measure brand awareness, customer loyalty, and benchmark your scores against competitors.

Measure campaigns in more ways

Take a holistic approach to ROI by seeing if brand perceptions changed after a new campaign.

Be tuned in to sentiment

Build stronger marketing strategies by knowing the tone, attitudes, and perceptions of your market.

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Looking for nuanced market insights? Our survey platform gives you powerful analyze tools, like filters, crosstabs, text analysis, and more.

Perform sophisticated analysis, create reports in seconds, and export your survey data

Keep optimizing for even better results

Stay on top of industry trends

Always be in the know about what’s happening with your competition, emerging technologies, and more.

Identify more opportunities

Research new potential markets or dig into existing pain points to try to resolve them.

Adapt more easily to market changes

Spot changes to consumer behaviors and preferences early, so it’s easier to accommodate for them.

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Need to scale up—affordably? Both our survey platform and Audience panel make it easy to check in with your market early and often.

“Last year, we did 60% of our sales outside the US, which we couldn’t have done without SurveyMonkey”

—Michael Zoglio, Head of Analytics, GoPro

Learn more about market research surveys

Consumer behavior

Easily discover a specific group’s attitudes, perceptions, shopping habits, and more. See questions to ask in consumer surveys.

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Market trends

Surveys help you discover key market trends, and collect proprietary consumer opinions. Start asking questions today.

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Product development

Test early and often when developing products. See what to ask when you’re testing concepts, packaging, price points, and more.

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Ad testing

Are you sending the right message to consumers? Start testing ad campaigns to ensure they resonate with your target audience.

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Brand tracking

See how your brand health is trending over time. Track brand metrics like awareness, favorability, conversion, and loyalty.

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Crisis management

Track how news about your company changes brand perception. Create a survey today to use as a baseline during a PR crisis.

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Market powered success

See how GoPro uses SurveyMonkey Audience to explore new markets and keep their business moving.

Get started on your market research project today

Send surveys to people you know—or access our global panel to survey consumers and get responses in minutes.

Survey your contacts

Our survey platform makes it easy to send market research surveys to anyone you can reach via email, your website, and social channels.

Find your audience

Connect with people not in your database or contacts list. Access consumers in over 100 countries and in real time with SurveyMonkey Audience.

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