This is a guest post by HubSpot. All analysis and opinions belong to HubSpot.
Used correctly, online surveys can be a powerful tool for directing your marketing, sales, and product development initiatives.
An effective online survey is focused, simple, and short. If you have a wide range of products or services, don’t do a giant, all-in-one survey. Your sales and marketing teams will be better served by a series of short surveys focused on a single segment of your business.
Not only does a short survey force you to be more focused, it also boosts your response rate. Remember, you’re asking someone to give you their time so you can turn around and sell them something.
Let that sink in.
Then, make sure your surveys never take more than 10 minutes — and, ideally, less than five minutes.
Another cornerstone of a useful WordPress site survey is limiting your questions to those that will guide concrete changes within your organization.
Keep in mind that each answer is a tiny gift of data from a user. Maximize the value of that gift by only asking questions that are necessary to help you profile a customer. Then, use the answers to adjust your strategies for better connection.
To power your initiative, there are various free and premium WordPress site survey plugin options at your disposal.
Why You Should Use a WordPress Survey Plugin
Though there are a myriad of uses for online polls and surveys, there are three primary reasons to include them on your WordPress site:
- Assess customer satisfaction
- Get real-time user feedback
- Engage with your audience
Assessing customer satisfaction is fundamental to understanding the pain points of your clients (and your company’s ability to resolve them).
By measuring how customers feel about your products and services you can make adjustments. You can change your marketing to alter their expectations or change your product to better meet their desires.
Modern online surveys can provide real-time user feedback. This is particularly important for brands and companies working hard to manage their image. Near-instantaneous feedback from customers allows you to steer the narrative with precision.
Lastly, a survey or poll is yet another way to engage with your audience. Carried out strategically, a poll helps your customers feel heard, understood, and valued.
What to Look for When Choosing a WordPress Survey Plugin
When you are deciding which WordPress poll plugin is best for your company, you need to consider five key elements:
- Pricing
- Customer relationship management (CRM) integration options
- Ease of use
- Customization options
- Polling features
Early on, imagine what your survey or poll will look like:
- Will it be a single question?
- Or will it rely on conditional logic to carry participants down different paths depending on their responses?
- Do you want to provide survey fields or multiple choice answers?
- Do you want easy-to-click checkboxes, drop downs, likert scales, or star ratings?
No polling plugin is the best for all companies and brands. You need to weigh the top options based on your company’s needs and budget to determine which survey plugin is best for these needs.