Have you bought your Mother’s Day gift yet? Well, if you’re a mom yourself, chances are good you’ve already done so. While some of us may still be trying to decide between flowers and candy, marketers have honed in on an important fact: Moms are in charge! It’s a common assumption that they make the majority of purchasing decisions in American households, making mothers an impressive economic force.
To better understand how they spend their dollars, PiktoChart and SurveyMonkey Audience, teamed up to gather feedback from over 300 moms. Check out the infographic below for our survey results on spending habits, Internet use, and mobile device preference of moms.
Happy Mother’s Day to all you wonderful moms out there!
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