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4 best practices for better customer satisfaction

Whatever you call it—customer satisfaction, customer happiness, or something else—it’s a critical metric for your business to track.

This is best done with surveys. However, organizations often run into problems:

  • They’re not sure what data to collect
  • It’s unclear what to do with the data they get
  • Their survey process is disconnected from the business process

This eGuide shares what we’ve learned from connecting SurveyMonkey to Salesforce with our most experienced and successful customers—so that everyone can better understand their own customers and grow their business.

Get more from your customer feedback
How Salesforce and surveys work together to improve the customer experience.