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How Zendesk puts customers at the center of their marketing to drive growth and build credibility

Find out how to give your customers a platform to advocate for your brand.

In this webinar, discover how Zendesk wins business by putting the customer at the center of its brand story. Director of Marketing Josh Bean discusses how to:

  • Avoid information overload by defining your outputs before you start collecting feedback from customers
  • Elevate your most vocal brand advocates and identify which customers are raising their hands for marketing activities
  • Guide product and brand decisions by listening to customers