How financial services can gain an edge with survey data

Investment management companies have no shortage of metrics available to make the decisions that guide their business—from sales transactions to earnings per share and cash flow. But among these datasets, something is missing: survey data that provides insights into consumer and market sentiment. In this white paper, we explore the value of survey data for the investment community, highlighting three key things we think you should know about how this valuable information can help you make the best possible decisions for your business.