Gong, a revenue intelligence leader, had key planning meetings that were fast-approaching and needed an agile and reliable way to understand existing customers’ use cases for its solutions. Simultaneously, Gong had to find a faster and easier way to gain reference support for sales and marketing initiatives. Manual efforts to collect objective customer use case data and find references could not keep pace with Gong’s customer growth.
Gong used the Momentive TechValidate solution to quickly create a branded customer feedback form that captures customer use case data and probes for reference-worthy results. In just 5 weeks, Gong created their feedback form and captured hundreds of customer responses. The information validated Gong’s top customer use case and revealed numerous surprises regarding the volume and details of several additional use cases. Automated case study generation from TechValidate gives Gong's marketing team a wealth of ready references to support any use case.