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Not sure how to start? Find exactly the right people for your target market analysis with SurveyMonkey Audience.


No business can be all things to all people. Luckily, your business doesn’t have to be. You can focus your marketing and sales efforts on a specific target market—the group of consumers you want to have using your product the most.

To identify your ideal group of consumers and understand them fully, you’ll need to perform a target market analysis. We’ll show you how, using surveys, but first, let’s review why this type of analysis is essential in the first place.

We define target market analysis as a study of how your product or service fits into a specific market of potential customers. Your core customer base, or target market, is the group of people you have found—through insights from your market research—that is most likely to purchase your products and services. Rather than make assumptions about what these potential customers want, like, and need, you need solid data to make sound business decisions. This is where a target market analysis comes in. By examining your target market, you’ll find out what segments to focus your marketing and advertising on and how to appeal to them.

Target market analysis determines where, and how, your product fits into the real-life market. With this information, you can: