Products

SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customize online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Explore market research with SurveyMonkey using powerful solutions to drive business growth. In this guide, you'll learn market research best practices for refining your project goals, leveraging advanced tools like AI-powered analysis and real-time dashboards, and effectively communicating your findings—regardless of your experience level.

Everything you need to know to launch strong DIY market research projects.

The most common mistakes and workarounds for gathering feedback that inspires action.

Expert-built market research solutions for the most common study types.

Before you start gathering feedback, see our recommendations for getting the most value out of SurveyMonkey’s market research solutions throughout the insights-gathering process.

Define your target audience. Determine the number of responses needed for statistically significant results using our sample size calculator. Our global panel matches your survey to your target audience from over 175M people across 130+ countries.

Customize your survey to your objectives. Our surveys are optimized with best practices to improve the respondent experience, keep the length concise, and avoid errors like survey bias. However, you’ll still want to customize questions to align with research goals for easier filtering and segmentation during analysis.

Plan your analysis and reporting strategy upfront. Determine your key metrics and the comparisons you want to make prior to launch. By planning your analysis approach in advance, you’ll be well-prepared to interpret the data and extract meaningful insights.

Man with open laptop and looking at phone screen, next to screenshot of SurveyMonkey question types
Person looking at open laptop, next to screenshot of SurveyMonkey Genius

Time survey launches right. The ideal time to launch a project really depends on your goals. More responses occur during the day and on weekdays. On weekdays, desktop/laptop responses are higher during the day, while mobile responses are higher at night.

Monitor key metrics as responses come in. Keep an eye on the response rate in real time, setting up parameters to check that your criteria is met. Our rigorously maintained global panel ensures data quality with advanced fraud detection and auto-replenishing for poor responses. 

Use SurveyMonkey's AI-driven survey guidance. SurveyMonkey Genius scans your survey results for issues like speeding, straightlining, profanity, or gibberish. This AI-powered automation filters out responses that don't meet quality standards, ensuring clean and reliable data analysis.

Use AI to surface insights quickly. SurveyMonkey Genius uses machine learning to identify statistically significant trends in your data you may have missed, such as which segments are driving key metrics or prefer a specific ad or product concept.

Use real-time, dynamic dashboards. Highlight your findings with auto-updated, interactive survey dashboards. Customize dashboards to emphasize key insights for different audiences, such as executives or clients to enable quick, data-driven decisions.

Streamline data exporting, sharing, and collaboration. Export data in PDF, PPT, XLS, or CSV format to rapidly generate a summary report. Share the results with your team or clients, allowing multiple users to access, analyze, and discuss the data and take meaningful action.

Two people looking at laptop screen together, next to screenshot of survey question results

If you’re a little new to gathering feedback, you may experience some hiccups–but don’t worry, these mistakes are common. Follow our market research best practices for tapping into and using the voice of your audience:

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Balance your target criteria with a sufficient sample size that fits your budget and timeline—overly specific targeting for niche audiences may lead to longer survey completion rates and increased costs.

Green checkmark in circle

Tailor your expert-built surveys to align with your unique research objectives and target audience. This ensures survey result accuracy and leads to more impactful findings.

Green checkmark in circle

Use SurveyMonkey Genius and machine learning to quickly identify statistically significant data trends, determining which segment may be driving certain results.

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Avoid launching surveys without clear objectives, as this can lead to irrelevant or insufficient data. Only collect the responses that you need to meet your goals.

Red X shape in circle

Don’t forget to include key attributes specific to your needs, such as behavioral or psychographic characteristics, in addition to demographic questions.

Red X shape in circle

Ensure high-quality data through platforms that automate panel maintenance and fraud detection, ensuring data accuracy and compliance.

From uncovering new market opportunities to pressure testing ideas and building go-to-market confidence, market research solutions from SurveyMonkey empower organizations to make data-driven decisions for a range of uses. From target audience research, product development, to brand building, we’ve got you covered.

Screenshot of SurveyMonkey price optimization solution

Market research challenges
Hit your moving targets. Uncover new business opportunities and stay competitive in an ever-shifting market. Gaining real-time insights into consumer or user needs, preferences, and pain points is critical in identifying untapped market segments and developing targeted offerings.

SurveyMonkey solutions
MaxDiff Analysis: Make better decisions on products and marketing messages.
Price Optimization (Van Westendorp): Find the optimal price point and range for your product or service.
Usage & Attitudes: Build product and marketing strategies informed by purchase behavior and drivers.

Screenshot of SurveyMonkey concept testing solution

Market research challenges
Every decision matters, especially when resources are limited. Gathering insights early is crucial to refine ideas, mitigate risks, and gain stakeholder buy-in faster. Quickly validate ideas and make data-driven decisions by combining advanced tools, reliable data sources, and efficient processes.

SurveyMonkey solutions
Concept Testing: Test product ideas and compare against industry benchmarks.
Idea Screening: Quickly test and prioritize early-stage product or creative ideas with your target audience.
Package Testing: Get shopper feedback on packaging designs to maximize appeal and persuasiveness.

Screenshot of results from a survey created with SurveyMonkey

Market research challenges
Know what resonates with your audience. Inform winning marketing campaigns that help teams go to market with confidence by testing and optimizing advertising creative, messaging, and targeting to ensure maximum impact and ROI for sales and marketing teams.

SurveyMonkey solutions
Ad Testing: Test marketing and advertising campaigns ahead of launches.
Message & Claims Testing: Get feedback on messages, taglines, product copy, and more.
Video Testing: Find out how videos resonate with your target audience.

As industries and markets continue to change, market research plays a vital role in helping businesses remain competitive and adapt to new challenges and opportunities.

Successful market research requires a combination of strategic planning, effective execution, and continuous learning. With the right tools and mindset, you can uncover valuable insights that shape the future of your organization and the markets you serve.

Expert-built market research solutions by SurveyMonkey, combined with a commitment to best practices and continuous improvement, can empower you to gain valuable insights and drive meaningful results for your organization.