SurveyMonkey Media Information

About SurveyMonkey

(Feel free to cut and paste this text into your story. You heard us right—plagiarize away.)

SurveyMonkey is the world’s leading online survey platform, with more than 3 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, simple and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, organizations and neighborhood soccer leagues everywhere.

The company has more than 600 employees worldwide with headquarters in San Mateo, CA. For more information, visit

Who uses SurveyMonkey?

Since you’re curious: 20+ million people worldwide, including 99% of the Fortune 500, small businesses, non-profits, academics, researchers, medical professionals, event planners and individuals like yourself.


Help people make better decisions

History of SurveyMonkey

1999, the year of the dot com bubble. Talking sock puppets, a grocery-delivering van…need we say more? College junior Ryan Finley, working a part-time job, is asked to send a survey to customers. Easier said than done. Enter bright idea (It was the age of raging ideas, after all.). Ryan works nights and weekends – weekends and nights — to create a simple online survey tool, the first of its kind. A name. He needs a name. One that captures the innate curiosity and thirst for knowledge that makes people ask questions in the first place. Stuck, Ryan takes a walk to the park. He goes over to the children’s playground and swings on the monkey bars—reaching, hoping a name will come to mind. Swinging Surveys. Too sixties. Monkeys. Monkeys are curious. Monkeys have opposable thumbs. The rest, as they say, is survey history.

Fun Facts
  • 692 million = Number of unique site visitors
  • 57 million = Surveys completed
  • 3 million = Survey responses received every day
  • 497,500 = Surveys deployed every month
  • 190+ = Countries using SurveyMonkey
  • 16 = Local language sites
Our Name

SurveyMonkey is one word, always spelled with a capital “S” and “M”.

SurveyMonkey, not survey monkey or

Our Tagline

The best decisions start here.™

SurveyMonkey Colors

Primary Palette

This palette should dominate design of all SurveyMonkey materials.

  • hex #A9BD38
    r: 169, g: 189, b: 56
    PMS 383c
    c26 m3 y93 k17
  • hex #5B5A4B
    r: 91, g: 90, b: 75
    PMS 418c
    c33 m23 y32 y68
Secondary Palette

This palette should be used sparingly, as a spark or focal point when necessary. It is not required to use all the colors in a given design. It is acceptable to use percentages of the palette colors.

  • #344D16 #5F7F1F #86A33B #BED830
  • #5B594A #898B7A #B5B7A9 #CFCEBF #EAEAE8
  • #AF103C #FC7613 #FFBA00 #EFC914 #F3E062
  • #00456B #007CC9 #006C7A #00898B (links) #42A9A8

SurveyMonkey Typography

Gotham is our primary font for printed materials. If Gotham is unavailable, Helvetica Neue is our preferred alternative. LaterOn and Bokka are accent fonts for use in combination with hand-drawn illustrations. (You must have an appropriate license to use these fonts.)


Gotham font demonstration


LaterOn font demonstration

Helvetica Neue

Helvetica Neue font demonstration


Bokka font demonstration

SurveyMonkey Application Screenshots

Need up-to-date photos of our application? Feel free to use these for your blog, article, press release, or bedroom wallpaper (we won’t tell).

Home (Logged-In)

Logged In Home thumb



Create thumb



Create thumb


SurveyMonkey Brand & Trademark Use Policy

This policy explains how you may use SurveyMonkey’s logos, trademarks and other brand assets, as well as how you may reference SurveyMonkey and our products and services in text and pictures.

You may use our brand assets in accordance with the rules below. If you wish to use any brand asset in a manner not provided for or authorized by this policy, please fill out the Permission Request Form and we’ll get back to you. If you already have an agreement with SurveyMonkey covering the use of our brand assets, you do not need to submit a request for the rights you already have under that agreement.

This policy is composed of the Use Rules below and the Design Requirements above (which detail how you must visually present our brand assets). Copies of our brand assets can be downloaded from this brand assets page.

Warning! This policy is subject to revision by SurveyMonkey at any time.

Use Rules

You may use our brand assets for non-commercial purposes, including in connection with academic research. For commercial uses, such as including our brand assets in a product for sale, please request our permission. We may require you to stop using our brand assets if we believe that your use falls outside these rules or the scope of any permission we give you.

General Requirements
  • Don’t imply an association that doesn’t exist. Don’t use our brand assets in a manner that suggests any type of association, affiliation, partnership, sponsorship, or endorsement by SurveyMonkey, or in a way that can be reasonably interpreted to suggest editorial content has been authorized by, or represents the views or opinions of SurveyMonkey or its personnel. We suggest that you include a disclaimer of association or endorsement where appropriate. (E.g. “SurveyMonkey is not associated with, nor does it endorse or sponsor this website.”)
  • Keep it clean. Don’t use our brand assets in conjunction with any content associated with gambling, pornography, or illegal activities.
  • Use our brand assets civilly. Subject to fair use exceptions, don’t use our brand assets in a way that disparages SurveyMonkey or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing, or otherwise objectionable.
  • Don’t combine our name with yours. Don’t combine our name or brand assets with your name, marks, or names of products and surveys.
  • No names in titles. Don’t use our name as part of the title of your blog, book, or website.
  • No confusingly similar uses. You must not attempt to obtain ownership rights in our brand assets, or any confusingly similar approximations, whether by trademark registration, domain name registration (including second-level domain names), or otherwise.
  • Display our trademark symbol. Please display the SurveyMonkey logo with an accompanying ™ or ® symbol.
  • Comply with our Terms of Use. You must also use our brand assets in accordance with the SurveyMonkey Terms of Use.
  • If your screenshots of SurveyMonkey’s websites contain the personal information of third parties, you may need to get the written consent of the relevant third parties before publication is permitted.
  • You may not display ad copy on screenshots of our websites.
Merchandise / Manufactured Goods
  • We don’t permit the use of our brand assets on physical goods.
  • Where appropriate, include an attribution statement in your trademark and copyright notices when using our trademarks.
  • SurveyMonkey’s trademarks (such as SurveyMonkey, the “The best decisions start here” tagline, Precision Polling, and any logo versions of those marks) are owned by SurveyMonkey Inc. and its affiliates in the United States and other countries.

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